E-Prescribing Market Analysis By Growing Demands, Current and Future Trends till 2027

The global E-Prescribing market is forecast to reach USD 5.14 Billion by 2028, according to a new report by Reports and Data. E-Prescription is gaining traction with the growing adoption of the latest technology in the healthcare sector. It offers an extensive range of applications and provides a comprehensive form of medical data, ensures security checks, and complete privacy of the patient information. 

Increasing support from the government is propelling the demand for the market product. The need to reduce medication errors is a major driving factor. However, e-prescribing systems are facing limitations due to the high initial cost and high risk associated with the security and privacy of patient's data. Developing nations are expected to encounter roadblocks, which includes low availability of high-speed internet connection, and inadequate IT expertise. The fund needed to be allocated to this market is also quite low in emerging nations.

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The growing investment in health startups has gained momentum, which has further augmented the demand for the market. The newcomers are coming up with new ways of making these apps more user friendly and are trying to tap into more opportunistic areas of growth. A total of USD 7.5 billion was invested into various start-ups, attempting to digitalize the healthcare system of the U.S. The number was still lower than that invested in 2018, USD 8.1 billion. The U.K.'s Babylon Health was the biggest recipient of investment in 2019, with over USD 500 Million of private investment received, and followed by Ginkgo Bioworks, a bioengineering firm that designs microbes, which received USD 300 million. 

Further key findings from the report suggest

    • The services segment is forecasted to grow with a higher CAGR of 22.1% during the forecast period owing to the high cost incurred in updating the e-prescribing system regularly and the need for regular support and maintenance in everyday work to ensure efficient functioning of the system.
    • The integrated EHR has several advantages such as clinical lab notes, results and orders, and a wide range of clinical decision support that standalone system does not offer. The increasing initiatives taken by the government to implement integrated EHR across several hospitals are another significant driving factor.
    • On-premises e-prescribing solution involves hosting the software on in-house servers that are implemented and maintained by an organization, while the web-based or cloud-based is the online implementation of the software in the cloud where users get to it via the internet. The on-premises segment is estimated to witness sluggish growth as compared to a web-based solution.
    • North America held the largest market share on account of the high adoption rate of the advanced and latest technology in the region and also support from the government. One such initiative taken by the government in the region is the American Recovery and Reinvestment Act (ARRA) for the advancement of the Healthcare IT and the HITECH Act.

The ongoing pandemic is significantly changing the dynamics of the pharma and healthcare sector. Various countries are facing challenges such as shortage of medicines, vaccines, healthcare devices in hospitals. This is expected to open lucrative growth opportunities for market players in the coming years.

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Competitive Landscape:

The global market comprises various market players operating at regional and global levels. These key players are adopting various strategies such as R&D investments, license agreements, partnerships, merger and acquisitions, collaborations, and joint ventures to gain robust footing in the market.

Top Companies Profiled in the Report:

Cerner Corporation, Athenahealth, Inc., EPIC Systems Corporation, Allscripts Healthcare Solutions, Inc., Quality Systems, Inc., Relayhealth Corporation, Medical Information Technology, Inc., Surescripts-Rxhub, LLC. Henry Schein, Inc., and Computer Programs and Systems, Inc., among others.

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E-Prescribing Market Segmentation:

Product Outlook (Revenue, USD Billion; 2017-2027)

  • Solution
  • Services

Type Outlook (Revenue, USD Billion; 2017-2027)

  • Handheld Device
  • Computer-Based Devices

Delivery Mode Outlook (Revenue, USD Billion; 2017-2027)

  • Web and Cloud-based Solutions
  • On-premises Solutions

End User Outlook (Revenue, USD Billion; 2017-2027)

  • Hospitals
  • Pharmacies
  • Office-Based Physicians

Regional Outlook:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
  • Latin America (Brazil, Rest of LATAM)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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This study aims to define market sizes and forecast the values for different segments and countries in the coming eight years. The study aims to include qualitative and quantitative perspectives about the industry within the regions and countries covered in the report. The report also outlines the significant factors, such as driving factors and challenges, that will determine the market’s future growth.

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