American Scientific Resources Inc. Elects New CEO, Dr. Christopher F. Tirotta

NEW PALTZ, N.Y.--(BUSINESS WIRE)--American Scientific Resources (PNK: ASFX) today announced the appointment of Christopher F. Tirotta, MD, MBA, as President, Chief Executive Officer and Chairman of the Board of Directors. Dr. Tirotta, who previously served as a member of the Board of Directors, replaces Walter Lambert, who will remain a Director of the Company.

Dr. Tirotta, who founded the Company's Kidz-Med(TM) division in 1993, will now oversee the Company's two wholly owned subsidiaries, Heart Smart (TM) and Kidz-Med(TM). Dr. Tirotta graduated Cum Laude with a B.S. in biochemistry from Cornell University in 1982, received his MD from New York University School of Medicine in 1986 and completed his MBA at Columbia University in 1999.

Dr. Tirotta stated, "I am very excited to be taking the helm of American Scientific Resources. With two excellent product lines, Kidz-Med and Heart Smart, American Scientific Resources is well positioned for rapid growth. I am equally enthusiastic about the immediate sales prospects for Thermofocus, and the substantial longer term potential of our Heart Smart Foundation Supplement in the marketplace."

Mr. Lambert commented, "American Scientific is in excellent hands as Dr. Tirotta is the founder of the Kidz Med Division and is a long term member of our Board of Directors. Additionally, his background both as a physician and holder of an M.B.A. perfectly position him to lead our Company as we enter an exciting phase of development and growth. We are working together to make this a smooth transition."

About American Scientific Resources, Inc.

American Scientific Resources, Inc. provides a broad range of family-oriented healthcare and medical products through its wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart, Inc.

Kidz-Med is a leading brand of innovative pediatric products, including the world's first non-contact thermometer, Thermofocus®. Heart Smart, Inc. sells a product line of nutraceutical supplements targeting the prevention of cardiovascular disease, utilizing the most bio-available form of CoQ10, Hydro-Qsorb®.

American Scientific Resources' growing customer base includes one of the nation's leading drug store chains and a nationwide medical supplier. American Scientific's products are carried by national drugstore chains. Additional information about American Scientific Resources may be found at http://www.americansci.com.

About subsidiary Kidz-Med

Kidz-Med is the exclusive retail distributor in the U.S. of its flagship product, Thermofocus®, the world's first non-contact thermometer, using advanced infrared technology and patented aiming lights to take forehead temperature instantly and accurately. The product line also includes the pacifier medicine dispenser, asthma peak flow monitor and ultrasonic nebulizer.

About subsidiary Heart Smart

Heart Smart's flagship product, Heart Smart Foundation Supplement, contains a proprietary blend of CoEnzymeQ10, Vitamin B6, Folic Acid, Vitamin B12, Omega 3 Fatty Acids, Plant Sterol Esters and natural Vitamin E. CoQ10 is a vitamin-like substance found in every cell of the body that helps to convert the body's fuel to energy. The form of CoQ10 used in this formula, Hydro-Qsorb®, is the most bio-available form of CoQ10 on the market, and is 100% water soluble.. The Heart Smart nutritional product line contains nutraceutical supplements that support and maintain a healthy heart. Heart Smart is dedicated to supplying the highest quality products that provide optimum cardiovascular health and vitality.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

Contact: ROI Group LLC Investor Relations John Tsemberides, 212-495-0743 john@roiny.com or Robert Giordano, 212-495-0201 rgiordano@roiny.com or American Scientific Resources Erika Stanczak, 845-255-2200 Vice President of Marketing estanczak@americansci.com

Source: American Scientific Resources

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