MONTREAL, QUEBEC -- (MARKET WIRE) -- October 18, 2006 -- Sonomax Hearing Healthcare Inc. (TSX VENTURE: SHH) proudly announces that a new hearing aid retail chain owned by HearAtlast, a division of the Atlast Group of companies, will launch its first store inside a Wal-Mart today, featuring Sonomax's groundbreaking Sono3® hearing aid. Sono3® is an affordable, yet state-of-the-art, custom-fit, comfortable, hearing aid that can be customized, programmed, and delivered to the retail shopper in about an hour. Today's opening will be an inaugural launch to HearAtlast's official unveiling to the media on November 8th 2006.
