Women’s Health Diagnostics Market: New Testing Approaches Create Revenue Opportunities for Companies and Healthcare Providers

Infections in Pregnant Women Drive Demand for Effective Women’s Health Diagnostics Solutions

High risks associated with the transmission of infectious diseases to pregnant women have raised concerns about effective diagnosis of various infections. As such, infectious disease testing type segment of the women’s health diagnostics market is projected to reach a value of ~US$ 19.2 Bn by the end of 2027. Hence, leading players in the market for women’s health diagnostics are increasing their efficacy in laboratory testing solutions to improve patient outcomes. For instance, leading global medical technology company Siemens Healthineers, offers a range of laboratory testing solutions for women related to TORCH (toxoplasmosis, other (e.g., syphilis, HIV), rubella, cytomegalovirus (CMV), and herpes simplex virus) infections, malnutrition, and bone diseases.

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Healthcare companies in the women’s health diagnostics market are tapping into opportunities in diagnostic laboratory testing and infectious disease testing, as both the segments are anticipated to grow rapidly during the forecast period. Growing prevalence of infections causing miscarriage and birth defects in infants are fueling the demand for efficacious treatment options in women’s health diagnostics.

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Strategic Mergers Offer New Reproductive Health Solutions for Asian Women

Apart from expanding product portfolios, companies in the market for women’s health diagnostics are strengthening their global presence through inorganic strategies such as mergers and acquisitions. For instance, in August 2019, Nova Satra Dx - a provider of innovative diagnostics for cancer, announced its merger with a Singapore-based molecular diagnostic company INEX Innovations Exchange Pte. Ltd., to offer healthcare solutions tailored for Asian women. As such, Asia Pacific accounts for the third-highest revenue in the women’s health diagnostics market. This market in Asia Pacific is anticipated for exponential growth during the forecast period.

Companies are collaborating to offer enhanced treatment options in Asia Pacific. Efforts are being made to increase the availability of faster and more accurate diagnostic tests to improve quality of life in patients. The concept of precision healthcare is another key driver that is creating incremental opportunities for companies. The women’s health diagnostics market is undergoing change with increased efforts toward providing women’s reproductive health solutions.

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New Testing Approaches Create Revenue Opportunities for Companies and Healthcare Providers

Complications associated with cervical cancer has led to the availability of new tests for early detection of the human papillomavirus (HPV). As such, in terms of test type, the cervical cancer testing segment of the women’s health diagnostics market is estimated to reach a value of ~US$ 12.5 Bn by 2027. Hence, companies are introducing new testing options to determine the type of HPV that may lead to cancer.

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Companies in the women’s health diagnostics market are increasing R&D to study the ‘two-for-one’ diagnostic approach that not only detects the type of HPV infection, but also evaluates precancerous makers. Patients are increasingly benefitting from this approach, since it serves as a low-cost alternative to diagnose the riskiest forms of HPV infection. Thus, to cater to the convenience of patients, companies in the market for women’s health diagnostics are collaborating with research labs to improve outcomes that help to avoid unnecessary diagnostic procedures. Moreover, healthcare providers are increasing efficacy in novel in-vitro molecular diagnostics procedures to assess high-risk HPV infections.

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