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MONTREAL – June 19, 2013 - Renowned Canadian street artist Dave “Chalkmaster” Johnston delivered more than just cool 3D art at the Biotechnology Industry Organization World Congress held in Montreal this week--he also delivered scientific understanding. On display at the Montreal Convention Center, the artwork captured the interest of more than 1,200 scientists, researchers and business leaders from the industrial biotechnology industry around the world. Today industrial biotechnology is transforming the way we grow, produce, consume and discard everyday products from food to fuel to clothing. Using nature’s own biological systems, companies today can turn trash into fuel, corn stalks into plastic, grass into diaper absorbents and more.
The 10-foot by 20-foot mural depicts how biotechnology can harness naturally-occurring microorganisms in the soil to help plants grow healthier and faster resulting in higher yields. The painting also shows just a few of the everyday products that can now be made from renewable plant sugars, rather than petroleum--expressing the vision of a bio-based economy.
Photo Caption: Trevor Thiessen, Novozymes Vice President of BioAgriculture poses with the 3D mural created by Toronto artist Dave ‘the Chalkmaster’ Johnston.
About Novozymes
Novozymes is the world leader in bioinnovation. Together with customers across a broad array of industries we create tomorrow’s industrial biosolutions, improving our customers’ business and the use of our planet’s resources. With over 700 products used in 130 countries, Novozymes’ bioinnovations improve industrial performance and safeguard the world’s resources by offering superior and sustainable solutions for tomorrow’s ever-changing marketplace. Read more at www.novozymes.com.
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