Antonio Serrano

Antonio Serrano, PhD, MBA, is founder of Bioicus Lab, currently based at Harwell Science and Innovation Campus in Oxfordshire. With 25+ years spanning academic research and commercial biotech, he works at the intersection of computational biology and life sciences strategy, identifying, developing and translating biological assets into market-ready intellectual property. You can follow him on LinkedIn here.

Innovation drives CROs to win new business, but unchecked customization creates complexity that undermines reproducibility, weakens renewals and leads to turnover—making standardization a strategic necessity, not a constraint.