NEW YORK, Sept. 13 /PRNewswire/ -- By providing the survey platform and online access to the largest physician e-research community in the world (over 300,000 by July 2004), Medefield America will enable its clients to conduct reliable, rapid, Internet-based research with large multi-country or single- country samples. In doing so, Medefield America will help agency-clients expand their capabilities by enabling them to provide a superior suite of primary data collection solutions to their clients.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040913/NYM176 )
“Medefield America’s global e-Fieldwork(TM) processes will, for the first time, provide US-based pharmaceutical market research and consulting agencies with the ability to reliably field online surveys in Europe, the USA, Latin America and Asia” said Elys Roberts, Managing Director of Medefield America. “Our pledge to our clients is to bring reliability and simplicity to global pharmaceutical market research projects -- above all, Medefield America will be an organization that our clients can rely on.”
Medefield’s huge physician database and flexible Web-based applications are continually updated to maintain pace with the ever-evolving needs of pharmaceutical market research. Thus, Medefield America’s clients will benefit from access to these powerful capabilities without needing to invest heavily in their own database construction and management, technical infrastructure or platform maintenance. Agencies in Europe have already been benefiting from Medefield Europe’s growing reputation as a provider of global, simple and reliable e-Fieldwork services.
P\S\L is also pleased to announce the appointment of Elys Roberts as Managing Director of Medefield America.
Prior to joining Medefield America, Mr. Roberts spent 10 years in the Pharmaceutical Industry on the client and agency sides in Europe and North America. He began his career as a sales representative at Eli Lilly, before moving into diverse roles in Market Research, Marketing, Sales Training and Sales Management within the company.
Mr. Roberts’ experience includes playing an important role in the successful development of Cozint, a “start-up” Internet market research firm. Recently, he worked for NOP World, as Senior Vice-President, managing a successful team of research, operations and sales personnel responsible for US and International pharmaceutical market research. His most recent role was as Head of Business Development Training where he set-up and managed a training department for the company’s Key Account Managers.
For more information about Medefield America please contact Elys Roberts at elys.roberts@medefield.com or 1-212 220 0880.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040913/NYM176AP PhotoExpress Network: PRN9PRN Photo Desk, photodesk@prnewswire.comP\S\L Group
CONTACT: Elys Roberts of Medefield America, +1-212-220-0880,elys.roberts@medefield.com, for P\S\L Group
Web site: http://www.medefield.com/
