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Associate Director, Digital Strategy (Marketing and Omni-channel)

Ipsen Biopharmaceuticals, Inc.
Start date
May 23, 2024

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Information Technology, Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
Pharm Country

Job Details


Associate Director, Digital Strategy (Marketing and Omni-channel)


Ipsen Biopharmaceuticals Inc.

Job Description:

The Commercial Excellence Team is seeking an energetic leader to drive Ipsen North America’s overall digital strategy and implementation roadmap in line with business objectives and priorities through innovative approach to digital capabilities, data and solutions. He/she will develop and lead the digital technology strategy in support of Ipsen’s transformation to re-invent how to interact with customers and patients.

This individual will be expected to advise commercial business units on all aspects of the digital ecosystem, including external trends, and internal digital services and capabilities. This individual will balance deep digital expertise in life sciences with a strong business acumen to drive portfolio decisions that maximize the impact of digital investments.

Main Responsibilities and Job Expectations

  • Co-define and drive the Digital-First (inclusive of data, analytics, and other technologies) strategy for Ipsen North America
  • Develop andlead digital strategy capabilities, in alignment with brand objectives, by bringing forward ideas which influence future digital investments
  • Collaborate with business units on digital customer and patient engagement, educating them on the role of digital within the broader brand strategy
  • Lead digital transformation initiatives and maintain strong knowledge of emerging external trends in digital solutions
  • Build a scalable and compliant foundation, differentiated through intelligence and information, to deliver business objectives
  • Identify and address gaps in current digital capabilities and propose new solutions to enable high growth to ensure an optimal omni-channel customer and patient experience
  • Advise and advocatefor appropriate use of digital capabilities and best practices for the benefit of business stakeholders
  • Foster a culture of innovation and agile ways of working with strategic partners by directly overseeing the execution of proof of concepts, pilots, and projects based on cutting edge digital technologies
  • Exhibits strong overall understanding of the digital space, social trends, marketing and the regulatory and legal aspects of digital engagement
  • Collaborate with the Global IT and Digital functions to ensure appropriate system architecture, standard platforms and adherence and implementation of the security / privacy strategy
  • Oversees key supplier relationships for execution of digital initiatives including contract and budget management, performance management and ad hoc issue resolution

Knowledge, abilities & experience

  • Bachelor’s Degree Required; MBA is a plus
  • Minimum 10+ years of Life Sciences/Medical Device industry experience in managing digital programs and capabilities
  • Prior experience in managing digital operations in a regulated environment
  • Deep understanding of current and emerging digital technologies, strategic direction and technology trends in the life sciences industry
  • Experience leading digital transformation initiatives and has delivered large scale change that added value to the organization
  • In-depth knowledge of key digital engagement channels, inclusive of Web, SEO, SEM, Email, Social, Paid Media.
  • Experience with relevant life sciences digital platforms such as Veeva PromoMats/CLM, Salesforce Marketing Cloud, Salesforce Health Cloud, Drupal or similar
  • Excellent influencing skills, with demonstrated ability to work collaboratively and effectively with key business partners, IT leadership teams, and external service providers
  • Ability to lead without reporting authority and to achieve outcomes in a matrix, complex environment – leading through influence and deep collaboration across the franchise and enterprise
  • Excellent oral and written communication skills, including the ability to explain technology concepts to facilitate discussion and deeper level of understanding across functions
  • Highly effective change agent who engages with senior stakeholders to deliver the digital programs to the organization
  • High degree of budget management experience associated with digital procurement and enablement
  • Strong relationships with approved vendors and with software supplier of digital services to ensure effective delivery of digital solutions
  • Ability to work from our Cambridge, MA office on a hybrid arrangement (local candidates only please)

The annual base salary range for this position is $151,500 - $222,200.

This job is eligible to participate in our short-term incentives program as well as our long-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.


Ipsen (Euronext: IPN; ADR: IPSEY) is a global, biopharmaceutical group focused on innovation and specialty care. The group develops and commercializes innovative medicines in three key therapeutic areas - Oncology, Neuroscience and Rare Diseases. At Ipsen, we focus our resources, investments and energy on discovering, developing and commercializing new therapeutic options to provide hope for patients whose lives are challenged by difficult-to-treat diseases. Ipsen's North American operations and headquarters are located in Cambridge, Massachusetts, where our fully integrated biopharmaceutical team across External Innovation and Partnering, Research & Development (R&D), Manufacturing and Commercial collaborate. Cambridge is home to Ipsen's third global hub, in addition to R&D centers in Paris-Saclay in France and Oxford in the United Kingdom. With additional offices in Basking Ridge, N.J. and Mississauga, Ontario, Ipsen employs approximately 600 people in North America. For more information on Ipsen in North America, please visit or


Company info
1 Main Street
Unit 700

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