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Associate Director, Digital Marketing Operations Lead (PBC)

Employer
Gilead Sciences, Inc.
Location
Foster City, CA
Start date
May 18, 2024

Job Details

Associate Director, Digital Marketing Operations Lead (PBC)
United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale
Inclusion is one of the company’s five core values. That’s because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible

For Current Gilead Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Associate Director, Digital Marketing Operations Lead within the Digital Strategy & Operations (DSO) team will be responsible for ensuring the successful execution of digital initiatives and fostering a culture of digital innovation and agility with respect to PBC (primary biliary cholangitis). The primary role of the role will be to translate business demands into digital marketing campaigns and solutions that are efficient, effective, and compliant to maximize adoption. This team member will work closely with the PBC marketing teams, aligned to launch and post launch initiatives across digital channels to ensure the smooth execution of digital campaigns spanning from marketing automation, web, paid media and analytic. While this is an individual contributor role, this leader shall be a self-starter with a strategic mindset that looks at operations from an omnichannel lens driven by data to ensure campaign effectiveness.

Key Responsibilities:
  • Lead the planning, execution, and optimization of digital marketing campaigns across multiple channels to support the successful launch of a new product..
  • Collaborate cross-functionally, analyze data, and implement strategies to drive engagement, generate leads, and maximize conversion rates during the product launch phase.
  • Act as a campaign manager to PBC brand leads, working closely with marketing teams and agency partners to understand their digital marketing requirements and translate them into effective digital campaigns and solutions across multiple channels (Marketing Automation, Web, Paid Media & Analytics)
  • Monitor the performance of digital campaigns, provide insights, and recommendations to brand teams and agency partners for optimizing digital marketing campaigns and improving ROI.
  • Collaborate with the Digital Strategy & Operations team to ensure the successful execution of digital campaigns and initiatives across capabilities such as web, paid media and marketing automation.
  • Manage the end-to-end delivery of digital marketing campaigns, from requirements gathering to execution, ensuring that campaigns are delivered on time, within budget, and to the highest quality.
  • Develop and maintain a detailed project plan for each digital marketing campaign, ensuring that milestones are tracked and communicated to all stakeholders.
  • Ensure that all digital marketing campaigns are compliant with relevant regulations and guidelines, including data privacy regulations.
  • Identify risks and develop mitigation strategies with the Digital Strategy & Operations team.
  • Foster a culture of digital innovation and agility within the company and promote the use of new digital technologies and channels.
  • Develop and maintain strong relationships with key stakeholders across the business, including marketing teams and cross functional partners.
  • Provide guidance and expertise to marketing teams on marketing tools and technologies, facilitating capability building and continued education/training opportunities for internal marketing stakeholders.
  • Collaborate with cross-functional teams to ensure alignment with global digital standards, data privacy regulations, and compliance requirements.
  • Stay up-to-date with the latest digital marketing trends and technology; identify opportunities to leverage new technologies to enhance digital marketing capabilities.
  • Serve as a subject matter expert for digital marketing operations best practices, internal processes, and systems related to digital marketing, and ensure continuous improvement in quality of execution.
  • Collaborate closely with the Digital Strategy and Customer Experience team on building out of capabilities/requirements SOPs, rollout, and training.
  • Establish key relationships with US marketing brand teams and digital marketing teams.


Basic Qualifications:
  • Bachelor's Degree and ten years of experience or
  • Masters' Degree and eight years of experience or
  • Ph.D. and two years of experience


Preferred Qualifications:
  • Proven record of experience in digital marketing, with a focus on project management, client, and risk management in the US market.
  • Bachelor's degree in Marketing, Business, or a related field; MBA or other graduate degree is a plus.
  • Experience working in a highly regulated industry, such as pharmaceuticals or healthcare, with a deep understanding of FDA and other relevant regulations and guidelines, including data privacy regulations specific to the US market.
  • Strong communication skills, with the ability to communicate complex ideas to both technical and non-technical audiences, and the ability to manage stakeholders at all levels of the organization.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget. PMP certification is a plus.
  • Proven ability to work effectively and collaboratively with cross-functional teams and to build strong relationships with key stakeholders across the business.
  • Deep understanding of digital marketing channels and technologies, including social media, email marketing, SEO/SEM, and mobile marketing, and the ability to stay up-to-date with the latest digital marketing trends and technology.
  • Experience with change management and the ability to manage stakeholders through change, with a track record of successfully driving digital transformation initiatives.
  • Strong organizational and time management skills, with the ability to prioritize competing demands and meet tight deadlines.
  • Proactive and results-driven, with the ability to identify opportunities for improvement and drive continuous improvement initiatives.


Operational KPIs:
  • Digital marketing campaign performance and ROI.
  • Marketing technology adoption and utilization.
  • Project delivery timeline.
  • Quality assurance.
  • Compliance.
  • Budget adherence.
  • Customer satisfaction.


People Leader Accountabilities:
  • Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
  • Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
  • Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.


The salary range for this position is: $177,905.00 - $230,230.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States:


As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors:


Please log onto your Internal Career Site to apply for this job.






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Company

Gilead Sciences is a biopharmaceutical company that discovers, develops, and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide. Headquartered in Foster City, California, Gilead has operations in North America, Europe and Australia.
 

Company info
Website
Location
333 Lakeside Drive
Foster City
California
94404
US

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