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Media Manager, Neuroscience

Employer
AbbVie
Location
Irvine, CA
Start date
Apr 19, 2024

View more

Discipline
Science/R&D, Neuroscience
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
Biotech Beach, Best Places to Work

Job Details


Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.


Job Description

US COMMERCIAL MEDIA MANAGER, NEUROSCIENCE

The Media Manager, Neuroscience position partners with our Neuroscience brand teams to set paid mediastrategies, determine advertising channels and establish media spending by channel. The Media Managerwill work across all areas of the organization to communicate media strategies, plans, and results for bothconsumer and professional media. Working with our media agencies of record, you will develop and execute strategic media plans for a set of brands/indications in Neuroscience. You should have experience in uses oftraditional and digital media channels, as youre expected to conceive, plan and execute winning, innovativemedia solutions across various products consistent with each brands business strategies.


Specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications (Neuroscience) and identifying target audience and ideal channels to reach our target. Duties include working with our media agencies to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts, and managing media billing and finance process. You will provide POVs and white papers and make presentations to the Marketing teams as well as to cross-functional teams.

ESSENTIAL RESPONSIBILITIES:

  • Media Strategies and Planning
  • Ensure all media strategies ladder up to and deliver on the brand business goals and
  • objectives
  • Ensure media strategies are strong and push brands toward results
  • Ensure each plan has innovation, test & learn components
  • Push the envelope for ways to bring creativity and innovation to the media plans
  • Work with the media agency to translate media strategies into tactics
  • Consistently demonstrate offline and online subject matter expertise and ability to change
  • course easily
  • Media Buying and Buy Stewardship
  • Ensure media agency teams come with great ideas, strong executions, efficiencies andeffective measurement to meet brand business objectives
  • Manage and implement approved media plan ensuring flawless execution and alldeadlines are met
  • Review vendor consideration set with the agencies
  • Brand/Agency Management and Collaboration
  • Develop and maintain effective day-to-day relationships with Marketing teams and ouragencies of record
  • Thorough understanding of brands/indications business and important facets
  • Coach, mentor, motivate agency personnel
  • Collaborate with internal cross-functional partners on shared business goals and projects

Media Administration

  • Ensure internal and agency teams are adhering to planning process, policies & procedures
  • Ensure all Media budgets are met and constantly monitored
  • Ensure all weekly/monthly/quarterly reporting is received and shared internally in a timely fashion
  • Participate in media agency feedback surveys as well as performance review meetings
  • Review business documents and ensure accuracy
  • Industry Knowledge
  • Thorough understanding of industry trends, audience trends, promotional resources,competitive landscape
  • Attend industry trade shows to keep current on marketplace knowledge
  • Competitive Tracking and Analysis
  • Tracking/monitoring media activity, including competitive analysis
  • Disseminate competitive reporting to brand teams and data analytics groups


KEY LEADERSHIP COMPETENCIES:

  • Build strong relationships with peers and cross functional partners to enable higher performance
  • Learns fast and adapts quickly; grasps the essence and can change the course quickly whenneeded
  • Raise the bar and is never satisfied with the status quo
  • Create a learning environment; open to suggestions and experimentation for improvement
  • Embraces the ideas of others, nurtures innovation, and develops innovation into reality


SIGNIFICANT WORK ACTIVITIES:

Continuous standing or sitting for prolonged periods of time (more than two consecutive hours in an 8 hour
day)


Qualifications

GENERAL QUALIFICATIONS:

  • Bachelor's degree with 5-8 years of Paid Media experience working across several aspects of media
  • (TV/offline, digital, programmatic, social, etc.)
  • Prior media agency experience is a must.
  • Experience with media in the Pharma industry is a plus.

DESIRED QUALIFICATIONS:

  • Must be able to determine brands media goals, strategies, tactics and provide recommendations to
  • internal stakeholders
  • Experience with digital activation platforms and data providers, in addition to offline and strategy
  • experience, is preferred
  • Ability to manage multiple projects and vendors simultaneously with high attention to detail and
  • adherence to departmental process
  • Ability to multi-task and oversee several media plans, vendors, and internal constituents while
  • managing deadlines and coordinating across groups
  • Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
  • Constant learner who keeps up on trends and anything new in the marketplace
  • Must be able to negotiate with vendors, agencies

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

  • The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

  • This job is eligible to participate in our short-term incentiveprograms.

  • This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
US

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