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Associate Director, HCP Marketing - COPD

Regeneron Pharmaceuticals, Inc.
Sleepy Hollow, New York
Start date
Apr 15, 2024

Job Details

Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron markets medicines for eye diseases, atopic dermatitis, asthma, CRSwNP, EoE, oncology, hypercholesterolemia, and rare inflammatory conditions. Regeneron also has product candidates in development in other areas of high unmet medical need.

A Typical Day Might Look Like This:

The Senior Manager, Respiratory Marketing will contribute to the financial success of the brand and will report to the Senior Director, Respiratory Marketing Market Development Lead. The candidate will assist with the development and implementation of strategic and tactical plans for New Indications, including COPD, and will support external stakeholder engagement efforts within Respiratory across the Asthma and CRSwNP approved indications and unbranded education across specialties.

This Position Might Be For You If:

  • Understanding of the US COPD market, drivers, barriers, and competitive positioning

  • Launch Readiness and Execution

  • Implementing the strategy and tactical plan for the pre-launch, launch, and post launch periods as appropriate for new indications

  • Development of HCP in- office promotional resources for COPD

  • Develop HCP Digital MCM content and partner with Digital lead for tactical execution for COPD.

  • Support field communication around market development strategies and initiatives for Respiratory Indications

  • Participates in relevant scientific congresses and conferences to stay up to date with relevant literature.

  • Provides input for market research activities with the Market Research Team

  • Tracks marketing spend to ensure project timelines and expenses are kept on scope and budget.

  • Understand customer segmentation and execute on brand strategies.

  • Works with marketing & sales management, training, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy Partner with sales leadership to gather relevant feedback and competitive intelligence.

  • Manage advertising agency partner and other vendors to ensure execution towards objectives.

  • Partner across functions and therapeutic areas to enhance the brand's overall value proposition.

Required Skills and Abilities:

  • The position requires an initiative-taking individual with strong strategic and scientific acumen, as well as an ability to be laser-focused on execution.

  • Must be able to operate in a high-paced environment and manage multiple projects at the same time.

  • Exhibit organizational agility and the capability to identify the need to reprioritize to external or internal environmental changes.

  • Demonstrated ability to collaborate with team members to develop and execute educational programs and support materials.

  • Ability to grasp complex scientific concepts and clinical data as well as simplify their meaning.

  • Strong people skills demonstrating emotional intelligence, both internally & externally

  • Initiative-taker and ability to work independently.

  • Experience managing an advertising agency and related budgets.

  • Ability to manage given budgets according to the brand plan.

To be considered for this opportunity you must have a Bachelor's Degree; MBA a plus. 7+ years of "progressive" industry/ relevant professional experience; 3+ years of pharmaceutical/ biotech marketing, product management, or related industry/ relevant professional experience. Respiratory/ Immunology experience preferred. Launch experiences a plus. Prior pharmaceutical sales experience a plus. Self-injectable biologics experience a plus. Earlier work within a co-promote or Alliance is a plus. Earlier experience on a multi-indication brand is a plus. Must be willing to travel 25-30% (including weekend travel as needed).

Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.

Salary Range (annually)

$126,600.00 - $206,600.00


Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Founded and led for 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to seven FDA-approved treatments and numerous product candidates in development, all of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye disease, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, infectious diseases, pain and rare diseases.
Regeneron is accelerating and improving the traditional drug development process through our proprietary VelociSuite® technologies, such as VelocImmune® which produces optimized fully-human antibodies, and ambitious research initiatives such as the Regeneron Genetics Center, which is conducting one of the largest genetics sequencing efforts in the world.

Stock Symbol: REGN

Stock Exchange: NASDAQ

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Company info
Corporate Headquarters
777 Old Saw Mill River Road
New York

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