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Director - Consumer Omnichannel Activation

Novo Nordisk
Plainsboro, NJ
Start date
Apr 12, 2024

Job Details

About the Department 

The Cardiometabolic Marketing Team leads the US marketing efforts for Novo Nordisk’s robust cardiometabolic product portfolio, which includes world class therapies for the treatment of diabetes, obesity, cardiovascular disease, and other serious chronic diseases. As part of the team, you will contribute to the development and delivery of our portfolio vision, business strategies, and tactical plans that drive our business forward. You will help to drive the NNI portfolio and Brand strategies to ensure the products reach the people who need them most.


The Position

Accountable for the development and execution of patient centric strategic and tactical plans to drive the achievement of Brand Marketing business objectives with a focus on optimizing the patient experience through omnichannel engagement. This individual is responsible for ensuring that Center of Excellence areas and strategies are based on brand/portfolio/digital strategies and Identifies and leverages key patient insights in marketing initiatives.


Responsible for the oversight of all patient omnichannel initiatives for brands as well as portfolio wide initiatives related to driving acquisition, conversion, compliance/persistence and loyalty. Serves as a lead and strategist for the customer segmentation; ensuring brand/portfolio alignment. Gains alignment and partners with brand teams to identify key metrics and evaluates ROI/impact of programs. Optimizes RM tactics and develops best practices to be shared across the portfolio. Identifies new capabilities needed to drive future RM activities. Balances innovation and proven-tactics to ensure the business is supported while testing new/future opportunities.



This position reports into the Sr. Director, Omnichannel Engagement and is responsible for managing the Consumer Activation team. This position will interact with enterprise consumer brand teams, Global Marketing, Corporate Communications, Market Access, Medical, Sales, Legal, Compliance & IT, as well as the subject matter expert, in developing an omnichannel strategy for consumers to meet the company’s needs in the short and long term.


Essential Functions

  • Drives the development of patient centric strategies and implementation of tactics for the brand teams leveraging leading best practices and technology
  • Champions the Omnichannel Strategy and digital marketing planning process, its outcome and ongoing results on behalf of brand strategies
  • Develops best-in-class capabilities through establishing system requirements, processes, procedures, preferred supplier and digital platforms identification and future capability roadmap development for patient centric solutions
  • Develops relationships with and receives commitment from relevant departments and NNAS to ensure the successful execution of strategies
  • Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing spend
  • Partners with Commercial Insights & Analytics to develop and implement marketing metrics. Regularly reviews marketing programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value
  • Works in collaboration with the Omnichannel Operations Team to ensure optimization of the database platform, patient acquisition and audience quality
  • Establishes and enforces governance procedures to ensure CRM operational excellence and accountability internally and with the CRM key suppliers
  • Exhibits strong overall understanding of the digital space, technologies, societal trends, marketing and the regulatory and legal aspects of digital marketing. Ensuring compliance with legal and defined quality requirements
  • Identifies opportunities to enhance existing patient performance scorecards and metrics resulting in recommendations to improve acquisition, conversion and retention campaigns as well as optimizing future campaign investments and initiatives
  • Develops and oversees implementation of promotional programs, including coordination with external suppliers
  • Develops and oversees the implementation of marketing plans with promotional budget responsibility
  • Oversees key supplier relationships for execution of Digital initiatives including SOW development, budget management, performance management and ad hoc issue resolution
  • Partner with IT organization to ensure Novo Nordisk develops the technological requirements to support execution of current and future Digital initiatives
  • Key contributor to overall Digital strategy and roadmap capabilities for patients that successfully builds profitable, long-term programs
  • Develops and encourages innovative approaches/strategies to maximize brand objectives
  • Maintain knowledge of current and leading search engine technology and ensure that NNI sites are optimized to current standards
  • Develop, maintain and comply with leading best practices for omnichannel execution for patient across all channels
  • Works closely with Privacy team to ensure marketing programs and consent is aligned to current and upcoming state/federal privacy laws

    Physical Requirements

    10-20% overnight travel required.


    Development of People

    Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.


    Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.


    Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.



  • A minimum of ten (10) years of marketing experience with at least four (4) in the pharmaceutical marketing and/or digital marketing
  • A Bachelor’s degree required in Marketing / technology / science related major. MBA preferred(or equivalent experience)
  • Excellent strategic planning skills along with the ability to translate into tactics and operationalize for execution
  • Strong analytical and communication skills
  • Strong background in being able to apply technological solutions for Sales & Marketing purposes
  • Strong technical background with working knowledge of digital technology, database design, web development, and emerging digital opportunities like social media, voice search, etc.
  • Track record of effective people leadership and development; supervisory experience required
  • Track record of excellent collaboration skills required to work with internal stakeholders at all level of the Organization and coordinate activities across multiple projects, initiatives and key suppliers

    We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


    At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


    Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.


    If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.


    Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit

    Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.


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    Company info
    75 Hayden Avenue

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