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Associate Director, Marketing Category Lead - Media (G20)

Employer
AbbVie
Location
Mettawa, IL
Start date
Apr 3, 2024

Job Details


Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.


Job Description

This role is hybrid, onsite 3-days per week

The Associate Director, Marketing Category Lead Media will serve as a primary strategic leader and stakeholder manager within AbbVies Commercial/Aesthetics Procurement team. This person will actively drive the development and implementation of strategies associated with our media agencies, partners, platforms, and spend across all paid media channels for both consumer and professional audiences. The role will work closely with other leaders across procurement and commercial functions to serve as consultative business partner and lead strategic supplier initiatives to drive improved financial, operational, and marketing performance.

Core responsibilities:

  • Lead a small team of procurement professionals with a vision of becoming best-in-class investment managers and strategic advisors for AbbVies paid media spend.
  • Partner with AbbVies Media Center of Excellence, Digital Lab, and ADL teams to review enterprise and market trends and translate into actionable projects that drive new and diverse value across the organization, balancing both efficiency and effectiveness.
  • Work alongside Category Managers focusing on the procurement of creative services to unify enterprise marketing initiatives and innovation roadmaps, improve vendor performance, and overall financial operations.
  • Serve as liaison between business leaders and key agency/supplier partners to continually improve vendor relationships/performance and go-to-market strategies related to advertising.
  • Participate in a procurement team that is global in nature, including occasional early-morning or late-evening calls.
  • Implement short term and long-term cost reduction strategies established by management and work with high ethical standard, in compliance with the law and the AbbVie policies and procedure.
  • Help establish global category strategies and long term roadmaps.
  • Act as lead for commercial partnership contract negotiations (MSAs, SOWs, JBPs), factoring in business priorities, supplier imperatives, and other considerations while leveraging data from multiple systems or other inputs.
  • Lead for end-to-end sourcing events (RFP / RFI / RFQ / Pricing Auctions), working with team of sourcing experts, to identify potential vendors and execute on category strategy.
    • Partner with Procurement Managers in related to teams to prospect, source, and develop preferred supplier networks, improving overall partnership value.
    • Perform and collect due diligence information required for evaluating and approving new and existing suppliers.
    • Data analysis for procurement projects and supplier management (supplier metrics and research, master data, market basket analysis, pricing analysis, monthly/quarterly reporting of KPIs, savings reporting)
    • Improve supplier service levels by integrating business-specific Key Performance Indicators (KPIs).
  • Partner with related teams, including legal, to draft contracts while keeping close contact with respective suppliers to ensure timely completion and execution.
  • Participate as category thought-leader in all Procurement related initiatives and exercises, like those related to Project Genesis

#LI-AL1


Qualifications

Qualifications:

  • Bachelors degree and 8 years equivalent work experience
  • A minimum of 5 years experience in the media field, strategizing and managing media plans across TV/OLV, Biddable channels, Programmatic, search, display, etc
  • Deep knowledge of and innate interest int the Media/Advertising ecosystem and supply chain with demonstrable expertise in the various cost structures and market dynamics.
  • Experience working in media agency setting or corporate media planning function highly preferred.
  • Solid understanding of holistic creative/media agency operations and processes.
  • Experience within marketing technology or ad-tech/e-commerce platforms preferred.
  • Strong knowledge of MS Excel, PowerPoint, Word and Outlook.
  • Experience drafting sophisticated and detailed documentation related to Agency operational procedures, governing contracts, and scope criteria.
  • Ability to effectively communicate, especially with senior executives both internally and externally, with a knack for selling new or unique strategies or considerations.
  • Demonstrates a high proficiency in account management and/or client service skills
  • Ability to prioritize, organize, and delegate workload across multiple projects and team members.
  • Ability to develop, nurture, and grow relationships with internal stakeholders and suppliers.
  • Acute understanding of media strategy and its role/impact on overall marketing and brand management, as well as its connection to data science and patient experience.
  • Self-motivated and able to work with minimal direction.
  • Interest and experience in developing high-performing teams. This role has two (2) direct reports.
  • Time spent in a procurement or financial management role preferred

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

  • The compensation range described below is the range of possible base pay compensation that the Company believesingood faith it will pay for this role at the time of this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, and we mayultimatelypay more or less than the posted range. This range may be modified in the future.

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligible employees.

  • This job is eligible to participate in our short-term incentive programs.

  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensationand benefitsthat are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid andmay be modified at the Companys sole and absolute discretion, consistent with applicable law.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
US

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