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Human Centered Design Lead

Novo Nordisk
Plainsboro, NJ
Start date
Apr 3, 2024

Job Details

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.


We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.


We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 


The Position

The Human-Centered Design Lead will play a crucial role in implementing human-centered design and behavioral science principles within customer engagement strategies. Your focus will be on enhancing user experience and satisfaction by creating personalized interactions based on a deep understanding of customer preferences and behaviors. This role requires a holistic approach to customer journey analysis and the application of behavioral science to optimize engagement across technology platforms. The initial focus of this role will be in support of the diabetes therapeutic area, specifically the upcoming Icodec launch.



Reports to Commercial Excellence and Innovation. Collaborates with cross-functional teams, including therapy area marketing leads/teams, analytics, and technology, to align human-centered design initiatives with customer journeys. Communicates design strategies and insights to therapeutic area or brand marketing teams. The human centered design lead has a team reporting to them potentially inclusive of behavior science and UX/UI managers.


Essential Functions

  • Human-Centered Design Implementation: Lead the integration of human-centered design principles into marketing strategy and execution. Drive user experience enhancements through a deep understanding of customer (HCP and patient) behaviors and preferences
  • Behavioral Science Integration: Apply behavioral science methodologies and principles to analyze and influence user behaviors. Leverage qualitative and quantitative data analytics, customer journey analysis, and behavioral science to recognize patterns in user interactions. Incorporate behavioral insights into the design of customer engagement experiments to increase out business impact
  • User Experience Enhancement: Develop and implement strategies to enhance user experience (UI/UX) across technology platforms and create user-friendly interfaces. Utilize behavioral data to personalize interactions based on individual customer preferences
  • Customer Journey Analysis: Consult TA marketing on comprehensive analyses of customer journeys, segmentation development, identifying touchpoints and opportunities for improvement. Develop a holistic understanding of the customer experience to inform design decisions
  • Experimentation and Engagement Optimization: Apply a deep understanding of the rules of human behavior to design solutions that resonate with users. Ensure that user interfaces align with cognitive and behavioral norms for optimal engagement. Implement continuous improvement initiatives based on user feedback and evolving behavioral science research
  • Personalization Strategies: Develop and implement personalized user engagement strategies. Utilize behavioral data to tailor interactions to customer segment preferences and needs leading to increased customer satisfaction
  • Best Practices and Knowledge Sharing: Provide guidance and encourage cross-pollination of behavior science and user experience design best practices and lessons learned among the team and across the organization
  • People Development and Coaching: Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives. Ensure that reporting personnel have strengths-based individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business. Provide regular coaching of reports that prioritizes appropriate challenging, development, feedback, regular recognition, and support


Physical Requirements

Approximately 20-30% overnight travel.



  • Requires a Bachelor’s degree; Master’s degree in Behavioral Science, UX/UI design or related field preferred
  • 10+ years of experience, including demonstrated history in human-centered design, behavioral science and UX/UI design
  • Extensive experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within diabetes, obesity, cardiovascular diseases preferred
  • In-depth knowledge of behavioral science principles and their application in user interface design
  • Experience using data analytics to inform design decisions and recognize user behavior patterns
  • Demonstrated ability to drive innovation in design strategies and stay ahead of industry trends
  • Proven ability to lead strategic initiatives that enhance user experience through conception to innovative design and execution
  • Strong collaboration and communication skills to work effectively with cross-functional teams
  • Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
  • Strategic Launch Planning, Execution and follow-through skills
  • Experience with US operations within life sciences preferred
  • People management experience required, with a proven track record of development and coaching


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.


If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.


Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit

Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.


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Company info
75 Hayden Avenue

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