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Culture-Forward Marketing Strategist

Novo Nordisk
Plainsboro, NJ
Start date
Apr 3, 2024

Job Details

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.


We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.


We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 


The Position

The Culture Forward Strategist will be a visionary leader responsible for driving transformative strategies to promote representation and inclusivity in NNI's marketing efforts. This role will lead initiatives to reach various communities and develop inclusive marketing plans that resonate with diverse patient populations. The initial focus of this role will be in the support of the diabetes therapeutic area, specifically the upcoming Icodec launch.



Reports to Executive Director Icodec. Collaborates with diabetes HCP/Consumer Experience Strategy, Customer Experience Orchestrator, and other cross-functional teams to develop campaigns and content that resonates with diverse audiences – considering cultural, socioeconomic, and healthcare access factors.


Essential Functions

  • Cultural Competence: Develop a deep understanding of the cultural nuances and healthcare preferences of diverse patient populations to inform marketing strategies
  • Market Research: Conduct comprehensive market research to identify opportunities and challenges within different demographics and underrepresented communities
  • Multicultural Strategy: Develop strategic approach to reaching diverse communities in support of brand focused efforts. Identify objectives, optimal goals and key messages needed to resonate. Support the development of promotional assets
  • Insights-Driven Marketing: Utilize data and analytics to measure the impact of culture forward efforts and make data-driven adjustments to enhance the customer experience and align with the needs of individualized customer segments
  • Partnership Management: Create partnerships and collaborations with diabetes community organizations, patient advocacy groups, and healthcare providers to amplify the reach of health equity initiatives and understand the unique needs of diverse communities
  • Internal Education: Educate and train marketing teams on the importance of diversity, equity, and inclusion in marketing strategies and content creation; foster a mindset of cultural competency within the marketing organization, encouraging sensitivity to diverse communities and their healthcare needs


Physical Requirements

Approximately 20-30% overnight travel.



  • Requires a Bachelor’s degree; Master’s degree preferred
  • 8+ years of experience, including demonstrated history in marketing with a focus on incorporating equity and inclusivity principles into marketing strategy
  • Experience within the pharmaceutical industry, within diabetes preferred
  • Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
  • Excellent leadership and team management skills, with the ability to inspire and motivate others
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
  • Strategic Planning, Execution and follow-through skills
  • Experience with management of outside agencies
  • Passion for promoting health equity and inclusivity in marketing strategies
  • Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity


We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.


If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.


Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit

Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.


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Company info
75 Hayden Avenue

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