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Senior Manager - HCP Omnichannel Activation

Job Details

About the Department 

 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 

 

The Position

Leveraging your entrepreneurial spirit, you will be accountable for conceiving, developing, orchestrating, and transforming Healthcare Professional Omnichannel experiences to achieve key therapeutic area, brand, & company objectives. Responsible for pulling-through our Center of Excellence (COE) area strategies and capabilities based on therapeutic area/brand/business partner objectives and opportunities. Ensures initiatives are aligned to key managed markets and therapeutic area/brand strategies by proactively communicating with Brand/Business partners prior to implementation.

Acts as the subject matter expert and strategist for designated customer segment, ensuring therapeutic area/brand/Business partner alignment. Partners with Brand/Business partners to identify measurement plans, key performance metrics, leading indicators of intent, and evaluates ROI/impact of experiences.  Collaborates with Brand/Business partners in continuously identifying and realizing optimizations as needed. Acts as the leader and point person for experience execution within designated segment and orchestrates content and its approval in partnership with assigned therapeutic area/brand/business leads.

 

Relationships

Reports to Director HCP Omnichannel Activation within our Customer Experience & Enablement department.  Interacts with all Brand Marketing functions, working in close collaboration with Brand Leads. Other internal relationships include Customer Experience Operations, Paid Media, Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Privacy, Sales, and Legal. Will also interact with NNA/S on international omnichannel projects and outside organizations as required.

 

Essential Functions

  • Customer Database Management - Healthcare Professional Database:
  • Maintain integration of all existing customer data form various touch points into the centralized prescriber promotional database
  • Manage relationships with external vendors to ensure that data is received in appropriate format and loaded into database
  • Provide direction on strategy development for maximizing the use of and return to Novo Nordisk for customer data for all programs implemented across brand teams
  • Work with fulfillment vendors or agencies of record to implement new programs.
  • Healthcare Professional Omnichannel Program Development, Implementation, Promotion and Monitoring:

  • Assure compliance with Novo Nordisk Inc. (NNI) Corporate Visual Identity standards
  • Develop in depth knowledge of relevant HCP customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution
  • Develop integrated, omnichannel experience strategies and mappings to drive healthcare professionals to NNI customer touchpoints, both on-line and off-line to increase acquisition and retention
  • Ensure brand/portfolio alignment with customer segments (Payors, Patient Marketing, KOL & Speakers)
  •  Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of on omnichannel campaigns with regard to format, placement and creative employed for each campaign
  • Create opportunities to ideate, develop, test, orchestrate, implement, and optimize HCP experiences across multiple therapeutic areas/brands to ensure scalability, cost savings and alignment
  •  Lead and/or participate in key TA/Brand governance teams as well as supports key projects based on assigned book of business
  •  Lead the development and implementation of all NNI healthcare professional portals and external internet sites with ongoing content management functions for all NNI internet sites
  •  Manage PRB (medical, legal, regulatory) review of NNI internet site and its waterfall of content
  • Manage project vendor partners, budgets, schedules, testing and quality components
  • Participates on Extended Brand Teams (EBTs) - provides COE expertise on strategies/tactics related to relevant customer segment(s)
  •  Proactively communicate with Brand team to ensure message alignment and tactical sign off prior to implementation
  •  Healthcare Professional Website Management:

  • Document all web development and content publishing processes in an SOP and ensure compliance
  • Manage quality control of all NNI healthcare professional websites assuring no dead links, browser compatibility and other standard quality control processes
  • Manage Web Trends tracking tool to report activity on relevant Internet sites
  • Work with NNI IT and Omnichannel Customer Experience Operations to: maintain IP configuration for new site setup and load balancing, set up new web site directories on server, maintain FTP directory and usernames, passwords and level permissions, monitor disk capacity and memory utilization and recommend additions or changes to hardware configuration.
  • Facilitate installation and testing of new applications and security patches to NNI web hosting environment
  •  

    Physical Requirements

    10-20% overnight travel required.

     

    Qualifications

  • A Bachelors degree in Marketing (or relevant experience), IT or related field required. Advanced degree preferred
  • A minimum of 7 years of relationship, direct or database marketing experience demonstrating a steady career progression with increasing role of responsibility
  • Minimum of 2 years in a function driving multi-channel strategies and execution in direct support of a Brand team
  • Extensive knowledge and experience in designing and implementing project plans
  • Familiar with relational database structures and database management applications
  • Planning, Execution and Follow-Up- effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short- and long-term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management
  • The ability to think analytically, evaluate data and develop programs to test the effectiveness of tactics
  •  

    We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

     

    At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

     

    Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

     

    If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

    Company

    Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit novonordisk.com.

    Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.

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    Company info
    Website
    Phone
    617-612-6200
    Location
    75 Hayden Avenue
    Lexington
    MA
    02421
    US

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