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Consumer Marketing Lead, Older Adult - US

Moderna, Inc.
Princeton, New Jersey
Start date
Mar 22, 2024

Job Details

The Role

Moderna is at the vanguard of messenger RNA (mRNA) therapeutics, and we are in search of an accomplished Director of Consumer Marketing Older Adults to join our US Commercial team. This pivotal role entails crafting and executing groundbreaking consumer marketing strategies for our respiratory portfolio, with a focus on patient-centric initiatives. Your strategic vision will shape market activities that are instrumental in achieving commercial success. Working collaboratively with cross-functional partners, you will be the driving force behind campaigns that not only resonate with patients but also reinforce Moderna's commitment to delivering revolutionary therapies.

Heres What Youll Do

  • Develop and lead the execution of the older adult strategy within the consumer segment for the US Commercial organization.

  • Conduct comprehensive market research and analysis to understand the pharmaceutical consumer landscape, including patient demographics and behaviors, market trends, and competitor strategies.

  • Translate insights into action through comprehensive and innovative plans to drive vaccination rates within the older adult population.

  • Develop and manage robust brand strategies for our pharmaceutical products, establishing strong brand identities and messaging.

  • Create and manage educational campaigns to raise consumer awareness about diseases, treatments, and the benefits of Moderna's products, ensuring high levels of consumer engagement.

  • Maintain strict adherence to regulatory compliance, ensuring all marketing efforts align with industry regulations and ethical standards.

  • Lead cross-functional collaboration to ensure marketing strategies are integrated with broader business objectives.

  • Oversee the US Commercial consumer marketing budget for Older Adults, effectively allocating resources and assessing the ROI of marketing initiatives.

  • Utilize digital marketing channels to enhance consumer reach and engagement.

  • Plan and execute comprehensive marketing campaigns, including advertising, promotions, and events to drive product awareness and consumer demand.

  • Employ data analytics to inform and refine marketing strategies based on consumer behavior insights.

  • Engage with external stakeholders to build advocacy and support for Moderna's products.

  • Coordinate the consumer marketing elements for new product launches, ensuring a successful market introduction and sustained support.

Heres What Youll Need (Minimum Qualifications)

  • A minimum of 10 years of marketing experience, with a preference for substantial experience in the pharmaceutical or biotech industries.

  • A Bachelor's degree in Marketing, Business, or a related field.

  • Demonstrated proficiency in content development, campaign management, and strategic optimization based on data analytics.

Heres What Youll Bring to the Table (Preferred Qualifications)

  • A strong interest in vaccines and infectious diseases, with the ability to translate complex scientific information into accessible language.

  • A track record of success in consumer marketing within the pharmaceutical or biotech sector.

  • Robust understanding of the healthcare ecosystem.

  • Expertise in brand management and the development of impactful marketing campaigns.

  • Strong analytical skills and experience with data-driven decision making.

  • Exceptional leadership abilities and experience in team management.

  • A deep understanding of regulatory compliance in pharmaceutical marketing.

  • Proficiency in digital marketing strategies and tools.

  • Experience in managing budgets and measuring marketing ROI.

  • Demonstrated success in new product launches and market introduction strategies.

  • A commitment to driving and supporting change, with a solution-oriented mindset.

  • An inclusive approach to decision-making, valuing diverse input and innovative solutions.

  • A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

  • Highly competitive and inclusive medical, dental and vision coverage options
  • Flexible Spending Accounts for medical expenses and dependent care expenses
  • Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
  • Family care benefits, including subsidized back-up care options and on-demand tutoring
  • Free premium access to fitness, nutrition, and mindfulness classes
  • Exclusive preferred pricing on Peloton fitness equipment
  • Adoption and family-planning benefits
  • Dedicated care coordination support for our LGBTQ+ community
  • Generous paid time off, including:
    Vacation, sick time and holidays
    Volunteer time to participate within your community
    Discretionary year-end shutdown
    Paid sabbatical after 5 years; every 3 years thereafter
  • Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
  • 401k match and Financial Planning tools
  • Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
  • Complimentary concierge service including home services research, travel booking, and entertainment requests
  • Free parking or subsidized commuter passes
  • Location-specific perks and extras!

About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, theinfrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.

By living our mission, values, and mindsets every day, our peopleare the driving force behind our scientific progress and our culture.Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.

We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.

As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute and make a meaningful impact.

If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit to learn more about our current opportunities.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!

Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. Were focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at (EEO/AAP Employer)



Moderna is advancing messenger RNA (mRNA) science to create a new class of transformative medicines for patients. Moderna’s platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, providing the Company the capability to pursue in parallel a robust pipeline of new development candidates. Moderna is developing therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases and cardiovascular diseases, independently and with strategic collaborators.

mRNA is now a turning point in the history of science, medicine, technology, even humankind itself. With this breakthrough discovery, many of the world’s biggest and most challenging medical problems are no longer a question of “how?” but merely a question of “when?”

Come with us as we pursue the uncharted reaches of possibility and make your mark on the future of medicine.


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Company info
200 Technology Square
Cambridge, MA

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