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Behavioral Science Research Manager

Employer
Novo Nordisk
Location
Plainsboro, NJ
Start date
Mar 3, 2024

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Job Details

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 

 

The Position

The Behavioral Science Research Manager role will be pivotal in shaping the behavioral model and focusing explicitly on increasing the likelihood of favorable outcomes for targeted behaviors. This role leads translating identified business goals into specific behavioral objectives and guiding the insights that make those behaviors possible. They are solely accountable for liaising with the Insights and Analytics organization to gather raw qualitative and quantitative data and then synthesizing to generate cross-validated insights about why people behave as they do. The initial focus of this role will be in support of the diabetes therapeutic area, specifically the upcoming Icodec launch.

 

Relationships

Reports to Human Centered Design Lead. Collaborates with cross-functional teams, including marketing brand teams, UX/UI designers, behavioral science experimentation peers, analytics, technology, legal and compliance, to ensure alignment between marketing strategies and enable a cohesive, data-driven approach to customer engagement.

 

Essential Functions

  • Behavioral Statement Creation: Own the creation of behavioral statements based on the input of our business model leaders, for example “When [Target Audience] who [Limitations] want to [Motivation], they will [Behavior] (as measured by [Data]).” and ensuring that throughout the applied behavioral science process, the insights, designs, and pilots remain focused on the specific behaviors identified by the Icodec team. Be able to guide cross functional stakeholders through a requirement gathering process to thoroughly define each variable
  • Collaborative Insight Generation: Partner with the Insights & Analytics group on the generation of cross-validated insights by guiding the analysis of population-level data using inferential statistics and direct qualitative observations of both users and non-users of our products. Generate insights into customer empathy mapping to understand the customer experience
  • Tools and Documentation: Synthesize the cross-validated insights into a form that is useful for the ideation and evaluation process, including journey maps, pressure maps, etc. for use within the Icodec team and behavior science colleagues Incorporate behavioral insights into the design of Icodec customer engagement strategies
  • Research: Leverage understanding of a variety of quantitative and qualitative methodologies to evaluate, cross-validate, and synthesize across both types of research inputs. Suggest methods of recruitment and selection of research participants, datasets and approaches of interest, and interview guides and observational processes
  • Scalability Assessment: Evaluate the evidence generated by pilots to make recommendations on the fitness of interventions for scaling. Know how strategy, insights, design, and experimentation are used together to create validated behavioral interventions
  • Synthesis: Given a set of initial insights, create robust artifacts that can be used for ideation and evaluation of behavioral interventions. Provide perspective on the promoting and inhibiting pressures that determine current and desired behaviors. Work closely with the UX/UI design team to incorporate behavioral insights into personalized user interactions
  • Impact Evaluation: Evaluate the results of experiments and guide stakeholders through synthesized insights about the cost-benefit ratio and risks of various interventions based on the data from pilot projects

 

Physical Requirements

20-30% overnight travel required.

 

Qualifications

  • Requires a Bachelor’s degree; Master’s or Doctoral degree in Behavioral Science, Psychology, Marketing or related field preferred
  • 5+years of experience, including demonstrated history in applying behavioral science principles in a marketing context
  • Extensive experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within diabetes preferred
  • Experience with the gathering and synthesis of quantitative and qualitative data to generate insights
  • Understanding of design and experimentation processes within behavior science
  • Experience creating interventions that change behavior based
  • Know the details of what makes a good experiment and how to generate evidence that evaluates an intervention, as well as experimental management
  • Comfortable facilitating the ideation process, both within your team and with stakeholders from across the company
  • Confident running field experiments
  • Strong analytical and data interpretation skills
  • Experience with data analytics tools and customer journey mapping
  • Proven ability to translate complex behavioral insights and empathy mapping into actionable data-driven marketing strategies
  • Strong collaboration to work effectively with cross-functional teams and coordinate research
  • Strong communication skills to share insights with a broad range of stakeholders with differing levels of sophistication in research methodologies
  • Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
  • Strategic Planning, Execution and follow-through skills

 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

 

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

 

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Company

Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit novonordisk.com.

Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.

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Company info
Website
Phone
617-612-6200
Location
75 Hayden Avenue
Lexington
MA
02421
United States

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