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IMCO Marketing Manager, Migraine

Employer
AbbVie
Location
Lake County, Illinois
Start date
Feb 29, 2024

View more

Discipline
Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work

Job Details

The Marketing Manager designs, develops, and implements commercial plans and programs needed to maintain Ubrelvy Launch Momentum in a competitive Migraine landscape with a key focus on the Health Care Providers. The Marketing Manager will work closely with multiple commercial operation departments, areas & affiliates to ensure success in product support and sales execution. Internally, the MM will foster positive working relationships with the brand team, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams. Externally, the MM works with various agencies, consultants and physicians to successfully drive the business. The MM does not have direct reports but must demonstrate the ability to lead cross functionally and build a collaborative approach in an integrated brand team.

Key Responsibilities Include:

· Co-Create and Update Core Brand Strategic Objectives based on market needs.

· Develop tactics that align to the strategic brand plan primarily for HCP marketing.

· Kick off and lead global Projects aiming to support Ubrelvy launching Affiliates in identifying Market potential and opportunity.

· Create customized promotional tools to ensure brand differentiation and growth.

· Liaise with MCM Lead and External Engagement Lead on Functional Plan execution.

· Drive In-field Team Playbook Implementation to execute Strategy.

· Monitor Brand Market Share pick up and Sales performance and assess new opportunities.

· Provide support and help prepare Affiliates in Pre-Launch Planning.

· Participate in local market and patient immersions to better understand local market drivers and dynamics

· Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.

· Provide Market insights to support in Commercial Assessment for new Formulations/Indications launches for Ubrelvy & Aquipta.

· Manage internal/external networks, consultants, and agency partners.

· Perform budget tracking.

· Participate on cross-functional teams.

· Participate in Market Research as appropriate.

· Communicate up, down, and laterally in an effective manner.


Qualifications:

· Bachelor’s Degree and 3-5 years of biopharmaceutical or other equivalent (relevant) experience required (i.e., device, diagnostics, or CPG).

· 3-5 years of marketing (brand or product management) experience.

· Strong analytics with excellent overall business acumen & a strategic outlook.

· Excellent leadership and communication skills.

Preferred:

· Previous Product Launch Experience.

· Above Country Experience.

· Sales/people management experience.

· MBA.

Job Grades are determined by the country in which the payroll is based.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
US

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