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Director, Enterprise and Omnichannel Analytics

Employer
AbbVie
Location
Lake County, Illinois
Start date
Feb 29, 2024

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Job Details

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

The Director for Enterprise and Omnichannel Analytics will lead analytics and measurement in support of the growing roadmap of Omnichannel capabilities across brands within the Abbvie Patient Services organization. The ideal candidate can manage and lead teams to design and execute analytics plans around tactic-level and Omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organization’s needs as consumer needs change with the ever-evolving Omnichannel and analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. This role will report to the leader of Marketing Analytics and Business Insights (MABI) for Patient Services.

Responsibilities:

  • Build analytic plans that heighten visibility of omnichannel opportunities that will increase the effectiveness and/or efficiency of the Omnichannel experience within Patient Services
  • Influence functional senior leaders across the Abbvie Patient Services organization to and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.
  • Consult on appropriate methodologies to test and measure effectiveness of marketing tactics and ensure standardization and alignment where possible.
  • Deliver Omnichannel optimization recommendations using qualitative and quantitative data and analytics, in partnership with other functional teams in research, analytics and digital strategy.
  • Innovate upon Omnichannel analytic approaches for mid- and long-term impact measurement, that can benefit cross-functional teammates including Customer Experience, Brand Analytics and Brand Technology Solution teams; provide guidance on short term analytics and KPIs.
  • Maintain a strong pulse on industry digital and analytic trends.
  • Conduct financial impact analysis/scenario-estimation.
  • Partner with Abbvie Patient Service functional teams, Business Technology Solutions, the Data Science team, Customer Experience, Media and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power Omnichannel analytics and activation opportunities.
  • Contribute to the development of the technology roadmap to capture, manage, and leverage customer data to improve digital product, marketing, and personalization efforts.

Qualifications

  • Bachelor's degree in computer science, information technology, engineering, marketing analytics, business, or related analytics field. Master’s degree is a plus.
  • 15+ years of related professional experience
  • 6+ years leading teams.
  • 10+ years demonstrated experience in web analytics and digital media analytics.
  • 10+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans.
  • Experience measuring marketing tactic engagement in Pharmaceutical Patient Services strongly preferred.
  • Excellent communication and interpersonal skills
  • Strong problem-solving and analytical skills
  • Ability to work effectively in a cross-functional team environment.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
US

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