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Manager, Marketing (Narcan Nasal Spray)

Employer
Emergent BioSolutions
Location
Plymouth Meeting, PA
Start date
Feb 25, 2024

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Job Details

We go where others won’t, taking on some of the biggest public health challenges to protect and enhance millions of lives, and create a better, more secure world. Here, you will join passionate professionals who advance their scientific, technical and professional skills to develop products designed-to protect and enhance life.

The Marketing Manager will report into the Director, Shopper Marketing. This position will work across the commercial marketing team to pull through strategies and tactics to champion the adoption of NARCAN Nasal Spray by consumers. The right candidate will help create an exceptional customer experience to maximize Narcan’s potential in the omnichannel market.  In addition to key responsibilities of executing marketing plans and managing promotional tactics, this role will be a key member of the marketing team, partnering with a variety of stakeholders and participate in larger cross-functional teamwork to accomplish company goals. 


ESSENTIAL FUNCTIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Key participant in planning, development and implementation of consumer-focused omnichannel marketing campaigns that drive awareness, education and conversion for Narcan. 
  • Drive consistent focus on experimentations and A/B testing to better understand customer behavior across channels.  
  • Build and update customer and internal presentations.
  • Monitor and report campaign performance, assessing ROI and KPIs, and implement improvements to increase engagement and conversion.
  • Work directly with media and creative agencies to ensure tactics align with and support brand strategies and objectives. 
  •  Assist marketing leadership in brand planning to develop and measure aspects of brand strategy, with a specific focus on:
    • Understanding brand equity and competitive advantage
    • Managing brand positioning
    • Advertising and promotion
    • Evaluating results of marketing programs and making recommendations
  • Monitor market trends and research consumer markets and competitors.
  • Analyze brand positioning and consumer insights to shape and communicate our vision and mission.
  • Lead defined workstreams with accountability for the end product.
  • Perform other position-related duties as assigned.


The above statements are intended to describe the nature of work performed by those in this job and are not an exhaustive list of all duties. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time which reflects management’s assignment of essential functions. 

 

MINIMUM EDUCATION, EXPERIENCE, SKILLS
•    Bachelor’s Degree plus 3 or more years related experience 
•    Proficiency in Microsoft Office Suite
•    3-5 years of digital/omnichannel marketing experience, with preference for OTC or pharmaceutical marketing experience
•    Thorough understanding of advertising, marketing and omnichannel strategy
•    Experience working with advertising and promotional review process 
•    Ability to handle and lead multiple projects simultaneously, while meeting deadlines in a fast-paced environment
•    Self-starter and independent performer 
•    Experience working with cross-functional groups and teams to achieve common goals 
•    Strong written and verbal communication and presentation skills 
•    Proven ability to communicate professionally in a corporate environment 
•    Prioritizes projects based on agreed business needs and related budgets
•    Quickly assess critical situations and identify issue resolution
#LI-Hybrid

 

Per CDC guidelines, Emergent strongly recommends that all employees working on site are vaccinated to help ensure their safety, as well as the safety of fellow employees. This includes the use of good judgment when determining when the CDC guidelines advise that you stay home when ill. 

There are physical/mental demands and work environment characteristics that must be met by an individual to successfully perform the essential functions of the job. This information is available upon request from the candidate.

Reasonable accommodations may be made to enable individuals with disabilities to perform all essential functions.
 

Emergent BioSolutions is an Equal Opportunity/Affirmative Action Employer and values the diversity of our workforce.  Emergent does not discriminate on the basis of race, color, creed, religion, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, age, national origin, ancestry, citizenship status, marital status, physical or mental disability, military service or veteran status, genetic information or any other characteristics protected by applicable federal, state or local law.
 

Information submitted will be used by Emergent BioSolutions for activities related to your prospective employment. Emergent BioSolutions respects your privacy and any use of the information submitted will be subject to the terms of our Privacy Policy .
 

Emergent BioSolutions does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Emergent BioSolutions’ approved agency list. Unsolicited resumes or candidate information submitted to Emergent BioSolutions by search/recruiting agencies not already on Emergent BioSolutions’ approved agency list shall become the property of Emergent BioSolutions and if the candidate is subsequently hired by Emergent BioSolutions, Emergent BioSolutions shall not owe any fee to the submitting agency.

Company

Emergent BioSolutions is a global life sciences company whose mission is to protect and enhance life. Through our specialty products and contract development and manufacturing services, we are dedicated to providing solutions that address public health threats. Through social responsibility, we aim to build healthier and safer communities. We aspire to deliver peace of mind to our patients and customers so they can focus on what’s most important in their lives. In working together, we envision protecting or enhancing 1 billion lives by 2030. For more information visit www.emergentbiosolutions.com. Find us on LinkedIn and follow us on Twitter.

Stock Symbol: EBS

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Company info
Website
Phone
240-631-3200
Location
400 Professional Drive
Suite 400
Gaithersburg
Maryland
20879
United States

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