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Manager, Marketing Analytics II

Employer
AbbVie
Location
Lake County, Illinois
Start date
Feb 23, 2024

Job Details

  • Provide analytic leadership and integrate marketing and sales information to Strengthen the Brand and Sales teams understanding of marketplace performance and opportunities through tracking and analysis of physician, account, and competitive data at a national and sub-national level for the Specialty team.
  • Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution
  • Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
  • Key AbbVie Responsibilities

  • Identify and recommend key business issues to be addressed by analytics; recommend appropriate technique and analytical approach to meet business objectives; integrate all available information specific to the issue.
  • Conduct national and sub-national analysis and integrate findings with multiple stakeholders.  Supervise external analytic suppliers to ensure timely and high-quality project execution. 
  • Demonstrate proficiency with secondary data sources and integrate therapeutic area knowledge into analytic interpretations and recommendations. 
  • Effectively communicate results of complex analytical models and influence action to improve brand performance.
  • Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Partner with internal colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution.
  • This job will be hired at Grade 18/Grade 19, depending on experience. 


    Basic Requirements:

  • Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. 
  • This position requires 3-5 years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies, and 4-6 years of professional experience.  It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Demonstrates strong project management skills and ability to multi-task.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • Command of the following software programs (PowerPoint, Excel, Access).  Experience with SQL/Dataiku preferred.  
  • Preferred Requirements

  • Bachelor’s Degree required; degree in Business Administration, Statistics, Economics or similar preferred.
  • Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
  • Previous Pharmaceutical experience preferred.
  • Key AbbVie Competencies 

  • Strong communication skills (both oral and written) and inter-personal skills.
  • Strong planning and organization skills.  Understanding of basic principles of brand management, including brand positioning and promotion channels. 
  • Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability. 
  • Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)
  • AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


    Company

    AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

    Stock Symbol: ABBV

    Stock Exchange: NYSE

    Company info
    Website
    Phone
    1-800-255-5162
    Location
    1 North Waukegan Road
    North Chicago
    Illinois
    60064
    US

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