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Marketing Senior Manager, Cardiovascular

Employer
Amgen
Location
Washington D.C., District of Columbia
Start date
Feb 17, 2024

Job Details

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.

Marketing Senior Manager, Cardiovascular

Live

What you will do

Lets do this. Lets change the world! In this vital role the Marketing Senior Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

In this vital role, you will be responsible for planning and implementing critical communication strategy and tactics to help deliver on Amgens vision to drive positive impact on Cardiovascular space through CV Leadership. This role will be developing and executing through in-depth understanding of patients and HCPs to shape a cohesive communication plan to build Cardiovascular and LDL-C disease state awareness, drive deeper brand engagement and ultimately drive patients and HCPs to take action in treating their condition to help reduce CV risk.

As a Senior Marketing Manager, you will play a critical role in leading the Cardiovascular LDL-C Disease State Education communication strategy, ensuring the development and implementation of creative content, media investment, patient CRM journey and a robust measurement framework. This position involves managing a fully integrated initiative that targets a diverse audience, including patients, healthcare professionals, the general population, and multicultural patients.

Responsibilities:
  • Develop and lead the Disease State Education communication strategy to effectively convey key messages to target audiences- patients and HCPs. Collaborate with cross-functional teams to ensure alignment with broader organizational goals.

  • Oversee the development of creative and breakthrough content that resonates with the target audience. Ensure consistency of messaging across various channels and touchpoints.

  • Lead the development and execution of media investment strategies to maximize reach and engagement, in partnership with Global Media team

  • In collaboration with media and research partners, establish a robust measurement framework to evaluate the impact and success of marketing initiatives. Provide regular reports and insights to internal stakeholders, adjusting strategies and initiatives as needed.

  • Lead a fully integrated multichannel DSE campaigns to drive engagement with Hispanic patient population.

  • Spearhead the development of a best-in-class website, serving as a meaningful platform for engagement. Collaborate with internal teams (Medical, Corporate Communication, Patient Advocacy) and external vendors to ensure a seamless user experience.

  • Lead LDL-C Testing Initiatives including implementation, issue resolution and partners management.

  • Lead patient DSE CRM email journey- implement strategies to personalize and optimize email communications for maximum impact.

  • Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications.

  • Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.

  • Create a hard-working, inclusive and supportive team culture. Fostering a culture that celebrates and values a team of diverse experiences and backgrounds and elevating team potential through development and coaching.

  • Domestic travel up to 20%.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:
  • Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.

  • Experience developing and executing a wide range of successful online and offline tactics, including Video, digital, print, video, and CRM.

  • Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.

  • Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires.

  • Experience working with advertising agencies to develop and produce engaging creative.

  • Strong bias for action and ability to manage multiple priorities in a fast-paced environment.

  • Ability to exercise strong judgment and live up to the highest ethical standards.

  • Excellent communication skills and self-awareness of leadership style

  • Ability to build productive partnerships and collaborate effectively in a matrix organization.

  • Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services.

  • Experience coaching and developing talent

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.

  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

  • Stock-based long-term incentives

  • Award-winning time-off plans and bi-annual company-wide shutdowns

  • Flexible work models, including remote work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

careers.amgen.com

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Company

We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world’s leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide.

We live the mission.

We win together.

We thrive on continual challenge.

Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together—to research, manufacture and deliver ever-better products and greater depth to our mission.

At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we’re transforming the promise of science and biotechnology into therapies that have the power to restore health.

Connect with us to explore how you can Win, Live, and Thrive at Amgen.

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Company info
Website
Phone
805-447-1000
Location
Corporate Headquarters
One Amgen Center Drive
Thousand Oaks
California
91320-1799
United States

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