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Senior Director Marketing

CSL Behring
Boca Raton, FL
Start date
Feb 14, 2024

Job Details


State the general nature and most important job aspects

The Senior Director marketing is responsible for leading the global development and implementation of marketing strategies and tactics to support CSL Plasma’s overall business objectives across the global plasma center network. Work with marketing teams in different business units and regions to drive continuity with end to end operations. Lead cross system KPI’s analysis and translate data into insights and actions to improve operational effectiveness and continuous improvement of marketing activities. Develops systems to drive alignment of Corporate Branding across global platforms.


List positions that report into this position and to whom this position reports

Reports To:

SVP GM Plasma

Direct Reports:

Donor Relations, Marketing, coordination with outside advertising and marketing agencies, indirect oversight and collaboration with EU


List current duties and responsibilities

1. Provides global oversight to develop and implement platform-specific global marketing strategies in alignment with CSL’s objectives. Partners with regional heads and GMs to ensure smooth transition and implementation of global strategies across regions and countries. Provide input into global forecasting and budgeting activities in alignment with overall business objectives.

2. Establish and monitor appropriate metrics to provide ongoing feedback and ROI on marketing and advertising campaign effectiveness. Develops data analytics and ongoing assessment of KPI performance across regions. Monitors trends and developments in order to proactively identify needs and take actions to enhance support to the business.

3. Leads cross-functional brand and creative teams to develop and test new platforms and products to attract and retain donors that drives collections and aligns to CSL’s vision and values. Including key brand messages and global creative expression and branding

4. Lead KPI discussions and marketing strategies for each region providing the business unit with actionable and detailed conclusions and recommendations. Evolve Field Marketing to allow for the efficient and effective scaling of marketing materials to 300+ collections centers.

5. Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic brand plans. Develop and implement an effective market research plan to continuously monitor and understand donor and market behavior and shifts.

6. Develop the marketing structure and expertise to align with the operational strategic direction to include functional expertise in Digital, Social and Traditional Marketing methods reaching a diverse donor population and a strong presence in community relations that aligns to CSL Vision and Values. Evolve digital marketing capabilities to offset expected donor attrition cycles to continue to drive growth.

7. Align global marketing activities with Global Communications to drive business continuity throughout the network of centers.

8. Other duties as assigned.


Provide minimum hiring requirements, specialized knowledge, and other considerations required


  • Bachelor’s degree preferably in Business/Business Management. Marketing or related subject. Master’s degree in Business Management/Marketing or related subject preferred; or equivalent training and experience.


  • 12+ years progressively more responsible management positions in a highly regulated, multi-location environment.
  • Experience in retail/direct to consumer marketing in a decentralized environment preferred, experience in Plasma industry highly desirable.
  • Record of accomplishment in strategic and tactical/brand marketing roles
  • Relevant experience in planning, coordinating and implementation of policies and systems across Global framework.
  • Experience in market segmentation, identification of needs and successful deployment of programs targeting niche market segments.
  • Strong verbal and written communications skills, with the ability to develop effective internal and external business relationships Proven record of excellent written and oral communication skills.
  • Working knowledge of FDA regulations including GMP, OSHA and CLIA desirable.

Additional Comments

  • Owns the execution of strategy and the operational direction of department/market
  • Problems faced are often complex and require extensive investigation and analysis
  • Requires ability to influence others to accept practices and approaches, and ability to communicate and influence executive leadership

Working Conditions

(physical & mental requirements)

  • Ability to manage virtual team
  • Overnight travel required up to 50% of the time
  • Fast paced environment with frequent interruptions

Note: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, national origin, or other legally protected classifications.

Our Benefits

CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit

About CSLPlasma

CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma.

We want CSL to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

Do work that matters at CSL Plasma!


As the third largest global biotechnology company with employees in more than 35 countries, CSL Behring is focused on serving patients with serious and rare diseases, including coagulation disorders, primary immune deficiencies, hereditary angioedema, respiratory disease and neurological disorders. We collaborate with patient and biomedical communities to improve access to therapies, advance scientific knowledge and support future medical research. 

CSL Behring's dynamic environment fosters innovation and attracts the best and brightest who share a commitment to helping save lives. People here are free to live their Promising FUTURES where they can fulfill their individual career aspirations and realize their potential. 

CSL Behring is committed to diversity and inclusion, both of which underpin our Values of patient focus, innovation, collaboration, integrity and superior performance. We believe that by harnessing and honoring the unique capabilities, experiences and perspectives of our people, we are better able to serve our patients.

CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. The parent company, CSL Limited, headquartered in Melbourne, Australia, employs more than 27,000 people, and provides its life-saving medicines in more than 70 countries. 
For more information visit Help us deliver on our promise to save lives and protect the health of people around the world. Promising FUTURES start at CSL Behring!

Stock Symbol: CSL

Stock Exchange: Australian Securities Exchange

Company info
1020 First Avenue
King of Prussia
United States

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