Skip to main content

This job has expired

You will need to login before you can apply for a job.

Digital Lab Associate Director, Marketing Automation (SFMC) Product Owner

Employer
AbbVie
Location
Lake County, Illinois
Start date
Feb 14, 2024

View more

Job Details

Description

The Associate Director, Marketing Automation (SFMC) Product Owner is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Patient Services 1:1 marketing programs and being the business owner of AbbVie’s Patient Services Salesforce Marketing Cloud marketing automation platform.

Responsibilities include:

  • Onboard, train, and manage team of marketing automation specialists who will build, QC and execute brand omnichannel programs.  Provide technical leadership and guidance to team members.  Build high performing team and keep all team members on the same page regarding key projects and initiatives through regular status reporting and meetings.
  • Ensure high quality, on-time, and error free implementation, testing and QA of campaigns within the marketing automation platform.  Employ standard quality control process and procedure throughout the entire setup process to ensure accuracy and completeness. 
  • Email deliverability owner and IP reputation management to ensure proper inbox placement and successful email deliverability for all AbbVie brands.
  • Oversee and support Issue Management from identification through resolution and ensure corrective/preventative action implemented for campaign builds, IP reputation and deliverability. 
  • Coach team on agile delivery activities such as design, build, QA, and continuous improvement.  Define appropriate documentation, policies and procedures and ensure team follows / maintains for their respective brands
  • Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience.  Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.  Coach and train team to implement for their respective brands.
  • Collaborate with various internal / external leaders to define, execute, and optimize email, SMS, direct mail, and media campaigns.  Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
  • Prioritization campaign workload across team members, support several brands at a time and can constantly shift gears to address current and future business needs.  Ensure team provides exemplary customer service while setting and maintaining client expectations.
  • Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.  Provide thought leadership, recaps and how industry advancements can be applied to AbbVie.
  •  

    Key AbbVie Leadership Competencies:

  • Positive “all for one” approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns, fast, grasps the “essence” and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.

  • Bachelor’s Degree in Business or Marketing or equivalent experience
  • 10+ years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Minimum of 5 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Marketo / SFMC.  Salesforce Marketing Cloud Email Specialist Certification required.
  • Experience building and leading high performing team (3+ years’ experience) of campaign, marketing automation specialists.
  • Experience in Pharma preferred but not required.
  • Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
  • Ability to work and lead initiatives independently without day-to-day supervision.
  • Track record of working in a matrixed organization and ability to get things done
  • Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
  • Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
  • Expert knowledge of database, email, digital, 1:1 marketing concepts and best practices
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings
  • Proficiency with MS Excel, SQL and HTML/ CSS
  • Excellent written, verbal, and interpersonal communication skills
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings
  •  

    Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively Track record of working across an organization to get things done
    Experience leading high performing teams to work and lead initiatives independently without day-to-day supervision. Excellent written, verbal, and interpersonal communication skills to work effectively with all levels of management, teams, and vendors

    Analytical ability to resolve/clarify program related issues Enthusiastic, solution-oriented attitude in accepting work/new challenges

    Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook

    AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


    Company

    AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

    Stock Symbol: ABBV

    Stock Exchange: NYSE

    Company info
    Website
    Phone
    1-800-255-5162
    Location
    1 North Waukegan Road
    North Chicago
    Illinois
    60064
    US

    Get job alerts

    Create a job alert and receive personalized job recommendations straight to your inbox.

    Create alert