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Associate Brand Director - Alzheimer's

Employer
Novo Nordisk
Location
Plainsboro, NJ
Start date
Feb 13, 2024

Job Details

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 

 

 

The Position

Accountable for leading the development and implementation of assigned product marketing/business plans and the achievement of NNI brand goals and business objectives for assigned Alzheimer's product. Responsible for developing and implementing timely  personal and non-personal promotions to help achieve brand goals, cultivating relationships with key patient advocacy groups & Key Opinion Leaders (KOL), leading strategic programs with customers, providing brand leadership for HCP and patient websites and RM strategies and tactics, providing brand leadership for PR programs as well as key medical and patient conventions. Contributes to overall field force call to action and develops relevant sales support materials and review training and communication needed to ensure successful uptake of key initiatives. Takes a lead role for assigned products on strategic business teams and interact extensively with the enabling functions in Marketing as well as team representatives from Sales, Market Access, Commercial Effectiveness (CE), Medical, Regulatory Affairs, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal.

 

Relationships

Reports to the VP or Brand Director and will work closely with other marketing Managers, Sales, Market Access, Commercial Effectiveness (CE), Medical, Regulatory Affairs, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, Legal, etc.  External relationships include customers, key opinion leaders, advocacy groups, and professional societies.  Works extensively with professional services vendors.

 

Essential Functions

 

DEMONSTRATES MARKET, INDUSTRY, AND CUSTOMER UNDERSTANDING:

  • Identifies key customer needs, drivers, and barriers from a variety of sources (e.g., KOLs, market research, etc.)
  • Performs analyses on customer and market data to identify brand/channel opportunities
  • Utilizes knowledge of competitor products, trends, and activities to create effective product differentiation which enhances brand plans, tactics, and product positioning
  • Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics
  • Stays abreast of trends in the healthcare and pharmaceutical industry to generate strategic insights, develop strategies and tactics

 

DEVELOPS AND EXECUTES MARKETING PLANS:

    Develops the tactical plan in line with brand strategic focus and objectivesProvides leadership within the workgroup and provides strategic direction around the design and development of brand strategiesIdentifies opportunities for new and innovative promotional channels to communicate brand benefits to key customer groupsLeads the development of promotional materials for each key customer group based on the brand messaging
 

DEVELOPS BRAND STRATEGIES:

  • Demonstrates in-depth understanding of the inter-relationships across key customer segments - e.g., healthcare professionals, consumers, and ensures promotional strategies are aligned accordingly
  • Anticipates possible obstacles and implements corrections in the strategic brand plan
  • Employs critical thinking and decision-making ability to lead and ensure the development of customer-focused brand strategies and optimizes coordination across key stakeholders
  • Applies an understanding of the key drivers and value propositions that impact brand tactics
 

PROMOTIONS:

  • Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales and related stakeholders
  • Develop and implement marketing plan with promotional budget responsibily
  • Implement promotional tactics within budget parameters
  • Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs
  • Select and provide strategic oversight of professional services to create effective launch programs to maximize return on investmeny. This includes symposia, speakers programs, print and digital marketing materials.

 

LEADS AND MANAGES PROJECTS:

  • Allocates resources and provides strategic direction based on the evaluation of business priorities, risks, timing and opportunities, and makes adjustments based on the progress of the project
  • Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization, focused on addressing key business issues, objectives, and processes
  • Leads cross-functional teams or projects that are aligned with strategic objectives, using appropriate project management tools and techniques, and contingency and communication plans
  • Oversees time and costs associated with activities to ensure vendor, agency or HCP consultant estimates are realistic for agreed upon deliverables; and ensures reconciliation reports are completed
  • Work with CE to analyze and define the market and provide accurate sales projections/forecasts for existing products
  • Ensure the product strategies agreed upon are executed in a timely and efficient manner to meet the sales and profit objectives

 

MASTERS PRODUCT AND DISEASE STATE KNOWLEDGE:

  • Develops marketing campaigns that optimize claims and align with lifecycle management of the brand
  • Identifies competitive threats and opportunities and develops marketing programs and projects to minimize risks and capitalize upon identified opportunities
  • Identifies strategies and programs based on targeted disease state knowledge, and its impact on key customer segments

 

UTILIZES BUSINESS AND FINANCIAL ANALYTICS:

  • Creates and manages budgets, and provides guidance to others to optimize the return on investment and impact
  • Identifies the key factors and trends impacting performance, and recommends action plans for goal attainment and process improvement
  • Monitors metrics to ensure that all strategies and tactics are meeting brand objectives, develops new objectives, or makes modifications as necessary

 

Physical Requirements

20%-30% overnight travel required.

 

Qualifications

  • A Bachelors degree or equivalent required; MBA preferred
  • A minimum of seven (7) years of progressive sales and brand management/marketing experience within the pharmaceutical industry is required, of which two (2) years were in a Sr. Brand Manager role or equivalent
  • Previous management and team leadership experience highly preferred
  • Relationship marketing experience preferred
  • Agency or agency management experience required

 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

 

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

 

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Company

Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit novonordisk.com.

Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.

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Company info
Website
Phone
617-612-6200
Location
75 Hayden Avenue
Lexington
MA
02421
US

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