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Senior Director, Coagulation Marketing

CSL Behring
King of Prussia, PA
Start date
Feb 9, 2024

Job Details

Senior Director, Coagulation Marketing

CSL Behring is seeking a Sr. Director Of Marketing to lead the fastest growing franchise of Coagulation therapies including a recently approved gene therapy for Hemophilia B the for North America Commercial Operations (NACO). The Sr. Director, Marketing will lead two teams of US marketers and be a member of the US Marketing Leadership Team (US MLT). This individual will lead a team of marketers focused on advancing the way we serve our healthcare professionals, patients and collaborate to ensure continued market access to our therapies.

The Sr. Director of Marketing, COAG will be responsible for advancing growth in collaboration with Sales, Corporate Accounts, Business Operations and Medical Affairs. This leader will be responsible for commercial planning and execution, life cycle management decisions and advancing core & advanced marketing efforts to reach the patients we serve. This individual will also work with the teams of Global Commercial Development, Clinical Research and Regulatory Affairs to ensure North America is represented on all future decisions for the Immunology & Neurology franchise. This leader should embody the CSL leadership capabilities with their daily work to include; Think Beyond, Build Bridges, Unleash Outcomes, Ignite Agility, Inspire the Future and Cultivate Talent. Lastly, this individual will report to the Vice President of Marketing, US and work closely with the North America Leadership as well as the leadership of CSL to ensure business objectives are achieved for the franchise.

Main Responsibilities and Accountabilities:

  • Establishes and gains approval for strategic direction and marketing activities associated with multiple product portfolios, including product and LCM launches that span numerous the COAG Franchise including gene therapy and ensures active inputs from key stakeholders in medical affairs, sales, commercial development, clinical research and development, regulatory affairs, etc. Applies innovative and competitive strategies to the development of business plans for in-line and launch brands. Accountable for proactive management of marketing activities to assure compliance with internal company and external requirements.
  • Leads the development and execution of the franchise and brand position, growth strategies and tactics for all products in franchise / therapeutic area in partnership with the COAG Commercial Leadership Team (C - LT). Gain management approval and organizational alignment by guiding development and presentation of one-year annual planning and multi-year strategic planning.
  • Effectively engages and leads the franchise / brand decisions in partnership with Healthcare System teams (HCS) to ensure channel strategies, pricing and overall access strategy is aligned to brand objectives and financial goals.
  • Supports & engages all strategic and tactical management of the therapeutic area portfolio. Ensures the development of the annual business plan based on effective market definition, segmentation, clear definition of business opportunities and identification of appropriate business levers. Accountable for the successful implementation and measurement of commercial plans across multiple products in the COAG portfolio to maximize patient reach, revenue and market share. Ensures effective marketing representation on therapeutic area business (medical affairs, sales, commercial operations and marketing) teams.
  • Leads with a strong orientation on budgeting, forecasting and new capability building for COAG products. Accountable for strategic plan and manufacturing plan forecasting in partnership with HCS and finance, including gaining stakeholder input on projections. Ensures proper inventory management for each product.
  • Develops and sustains an innovative, collaborative high performance culture for the business team. Leads an inclusive and growth-based culture for performance with a focus on recruiting, developing and advance key talent within marketing.
  • Accountable for recommendations on brand and portfolio life-cycle management and gaining alignment on these from multiple stakeholder groups, including senior leadership. Is a member of the Global Therapeutic Area Leadership Team working closely with global partners to identify new product opportunities, accelerate the process of bringing packaging, administration, new products and line extension concepts to the U.S. market. Inputs into early-stage product development to define Target Product Profile and Target Labeling.
  • Ensures US Commercial Operations input is provided in the development of Target Product Profiles, clinical research protocols and Target Labeling copy through appropriate channels – Therapeutic Area Leadership Teams, Global Project Review Committees, Global Launch Teams, etc. Represents regional priorities with therapeutic / franchise areas on Therapeutic Area Leadership Teams and ensures that the North American Commercial Operations position is reflected in all key projects.
  • Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups across the entire range of therapeutic areas assigned. Ensures effective agency relationships are managed and developed in support of key initiatives. Selects and refines groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.

Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:

  • Annual objective setting
  • Mid-year and end of year reviews
  • Coaching and mentoring as appropriate
  • Employee development
  • Recruitment, selection, and development of talent
  • Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standard.
  • Liaises with Government Reporting, Legal and Compliance to ensure compliance of all marketing programs.
  • Assures proper staff assignment and timely completion of appropriate training.

Position Qualifications and Experience Requirements:

  • Bachelors' degree in business/marketing, life sciences or healthcare discipline; MBA or other graduate degree preferred.
  • A minimum of 12 years relevant health care (can include biologics, medical device or pharmaceuticals) sales/marketing or related experience including successful experience(s) of US focused product / franchise commercialization and 5 or more years people management experience. Must have demonstrated experience in contributing business input to early-stage development projects.
  • Experience leading multiple brands in competitive markets is required.
  • Marketing experience across multiple therapeutic areas is required, preferably with commercial launch experience in multiple therapeutic marketing and / or commercialization preferred.
  • Understanding and prior experience of high-cost biologic commercialization and reimbursement, specifically buy and bill for hospital and clinic setting preferred
  • Prior direct responsibility or support in the commercialization of a gene therapy
  • Prior experience supporting field sales to deliver brand business goals via the execution of planned strategies & commercial performance measurement.
  • Leadership of commercial execution and delivery with administrative healthcare stakeholders and clinicians required.
  • Prior channel experience - payor marketing, account management associated with large organized systems of care preferred.
  • Advanced understanding and experience with commercial operations & coordination with across internal teams

Our Benefits

CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL employee.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

We want CSL to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

Do work that matters at CSL Behring!


As the third largest global biotechnology company with employees in more than 35 countries, CSL Behring is focused on serving patients with serious and rare diseases, including coagulation disorders, primary immune deficiencies, hereditary angioedema, respiratory disease and neurological disorders. We collaborate with patient and biomedical communities to improve access to therapies, advance scientific knowledge and support future medical research. 

CSL Behring's dynamic environment fosters innovation and attracts the best and brightest who share a commitment to helping save lives. People here are free to live their Promising FUTURES where they can fulfill their individual career aspirations and realize their potential. 

CSL Behring is committed to diversity and inclusion, both of which underpin our Values of patient focus, innovation, collaboration, integrity and superior performance. We believe that by harnessing and honoring the unique capabilities, experiences and perspectives of our people, we are better able to serve our patients.

CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. The parent company, CSL Limited, headquartered in Melbourne, Australia, employs more than 27,000 people, and provides its life-saving medicines in more than 70 countries. 
For more information visit Help us deliver on our promise to save lives and protect the health of people around the world. Promising FUTURES start at CSL Behring!

Stock Symbol: CSL

Stock Exchange: Australian Securities Exchange

Company info
1020 First Avenue
King of Prussia

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