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Marketing Automation Specialist

Employer
AbbVie
Location
Lake County, Illinois
Start date
Feb 8, 2024

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Job Details

The Marketing Automation Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building 1:1 marketing programs.

Responsibilities:

  • Build, QC and execute low complexity brand omnichannel programs.  This includes building out journeys (base cadences) and a small number of low complexity trigger programs to deliver the right message to the right person at the right time through the right channel
  • Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform.  Create, review, and share standard quality control document and follow process to ensure accuracy and completeness.  Support junior team members by performing QA of their programs.
  •  Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
  • Escalate any issues that arise to Sr. Marketing Automation Specialist and Associate Director
  • Participate in agile delivery activities such as design, build, QA, and continuous improvement.
  • Maintain documents per requirements of department document management policies and procedures.
  •  Implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience.  Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
  • Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns.  Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
  • Provides exemplary customer service while setting, maintaining, and exceeding brand expectations.  Provide updates on projects and any risks to Associate Director.

Key AbbVie Leadership Competencies:

  • Positive “all for one” approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns fast, grasps the “essence” and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications:

  • Bachelor’s Degree in Business or Marketing
  • 2+ years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Minimum of 1 years of hands-on work experience creating marketing campaigns in enterprise-level Salesforce Marketing Cloud automation platform
  • Strong attention to detail and fast learner with some knowledge of CRM and email marketing
  • Proficiency with MS Excel
  • Excellent written, verbal, and interpersonal communication skills
  • Inquisitive, strong analytical skills, including the ability to infer and apply learnings

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
US

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