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Senior Marketing Automation Specialist

Lake County, Illinois
Start date
Feb 8, 2024

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Job Details

The Marketing Automation Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building 1:1 marketing programs.

Responsibilities include:

·       Build, QC and execute high complexity brand omnichannel programs.  This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel

·       Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform.  Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness. 

·       Responsible for leading and managing junior team members’ day to day work and performing QA of their programs.

·       Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.

·       Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability. 

·       Participate in agile delivery activities such as design, build, QA, and continuous improvement.  Maintain documents per requirements of department document management policies and procedures.

·       Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience.  Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.

·       Lead various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns.  Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.

·       Provides exemplary customer service while setting, maintaining, and exceeding brand expectations.  Provide updates on projects and any risks to Associate Director.

·       Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.  Provide recommendation to Associate Director on how to apply at AbbVie

Key AbbVie Leadership Competencies:

  • Positive “all for one” approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns, fast, grasps the “essence” and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and open to suggestions.
  • Embraces the ideas of others, nurtures innovation and manages innovation to reality.

  • Qualifications:

    ·       Bachelor’s Degree in Business or Marketing

    ·       5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience in Salesforce Marketing Cloud

    ·       Minimum of 5 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms such as Marketo, SFMC, etc.  Marketo Expert Certification required.

    ·       Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.

    ·       Ability to work independently without day-to-day supervision.

    ·       Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects.  Ability to assign priorities and meet delivery dates 

    ·       Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively

    ·       Knowledge of database, email, digital, 1:1 marketing concepts and best practices

    ·       Inquisitive, strong analytical skills, including the ability to infer and apply learnings

    ·       Proficiency with MS Excel, SQL, and HTML/ CSS

    ·       Experience with Adobe suite of products preferred

    ·       Excellent written, verbal, and interpersonal communication skills

    ·       Inquisitive, strong analytical skills, including the ability to infer and apply learnings

    AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


    AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

    Stock Symbol: ABBV

    Stock Exchange: NYSE

    Company info
    1 North Waukegan Road
    North Chicago

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