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Associate Director, Customer Marketing (Pediatrics)

Employer
CSL Behring
Location
Summit, NJ
Start date
Feb 7, 2024

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Job Details

The Opportunity:

As the customer ambassador, the Associate Director, US Customer Marketing – Pediatrics leads the execution of the channel strategy and guides the development of the customer strategic plans for the pediatric business within the Commercial Operations – North America organization.

In addition, you will conduct extensive investigation and analysis to understand customer pain points and identify solutions which enable customers within the defined customer segment to achieve their flu immunization campaign goals.

In collaboration with the Director of US Customer Marketing, you will proactively engage and collaborate with a cross-functional team, which includes Brand Marketing, Sales, Market Access, Medical Affairs, Finance, Regulatory Affairs, Legal, Health Economics, Policy, I&T, Comms and Training in the development of a customer’s known and unknown needs, customer influence and journey maps, and the execution of the customer plans for the US market.

The Role:

Develop, lead, and, execute the CSL Seqirus Pediatric Segment strategy:

  • Owns and drives the customer segment planning process for Pediatrics (Objectives/Tactics) to shape near and long-term segment direction

  • Responsible for the definition, identification, and implementation of marketing strategies and programs for large and complex project initiatives

  • Develops deep market insights on the market, competitors and a customer’s known and unknown pain points to make recommendations and decisions for customer segment management to increase sales, pull through and retention.

  • Leads development of the decision-making process in the pediatric segment (pediatrician’s, retail); customer journey and influence mapping.

  • Owns management and communication of customer segment forecast

Collaborate with key internal and external stakeholders to ensure strategies and tactics are linked to the achievement of customer segment objectives:

  • Ensures cross-functional execution of the pediatric segment strategy with US partners, including sales, brand marketing, customer operations, market access, medical affairs, policy, communications, Health Economics, regulatory, legal, and compliance.

  • Be the customer champion and communicate customer segment strategy outside of own functional area to gain understanding.

  • Engages in effective communication with the sales team to ensure pediatric customer requirements and market opportunities are captured in the annual strategic planning process.

  • Collaborates with sales team to monitor competitive intelligence and competitor activities, and make appropriate recommendations.

  • Collaborates with Market Research colleagues to conduct primary and secondary market research.

  • Partners with Salesforce Effectiveness to perform in-depth analyses to gain deep insights into our customers and to guide training across the organization.

Own specified customer segment message and solution development that will advance the CSL Seqirus differentiation strategy:

  • Assess known and unknown pain points in the pediatric segment and identifies immunization and business solutions that support the customers objectives.

  • Develop compelling narratives in partnership with key stakeholders across the enterprise to maximize impact within evolving flu vaccine landscape; not only developing but executing and assuring message fluency through engagement with sales training and sales leadership. The role of the customer leader does not end with development but persists through the life of the message.

  • Participates in the development and execution of the strategy of our flu360 customer experience brand within specified customer segment.

  • Develops marketing tools/resources and advancing them through the formal medical and regulatory approval process

  • Analyzes the effectiveness of marketing initiatives and recommend optimizations.

Your skills and experience:

  • ·Bachelor's degree in business/marketing, life sciences or healthcare discipline; MBA or other graduate degree preferred

  • 8+ years healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry

  • Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses

  • Deep understanding of the flu market (and by association COVID/respiratory market; as well as how other vaccines come into plan)

  • Knowledgeable of the Vaccine’s for Children’s landscape and how Physician Buying Groups operate.

  • Understands the dynamics of the pediatric customer segment (pediatricians, family practice physicians, retail) and how to effectively partner.

Our Benefits

CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL Seqirus has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL Seqirus employee.

About CSL Seqirus CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.

We want CSL Seqirus to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.

Do work that matters at CSL Seqirus!

Watch our ‘On the Front Line’ video to learn more about CSL Seqirus

Company

As the third largest global biotechnology company with employees in more than 35 countries, CSL Behring is focused on serving patients with serious and rare diseases, including coagulation disorders, primary immune deficiencies, hereditary angioedema, respiratory disease and neurological disorders. We collaborate with patient and biomedical communities to improve access to therapies, advance scientific knowledge and support future medical research. 


CSL Behring's dynamic environment fosters innovation and attracts the best and brightest who share a commitment to helping save lives. People here are free to live their Promising FUTURES where they can fulfill their individual career aspirations and realize their potential. 


CSL Behring is committed to diversity and inclusion, both of which underpin our Values of patient focus, innovation, collaboration, integrity and superior performance. We believe that by harnessing and honoring the unique capabilities, experiences and perspectives of our people, we are better able to serve our patients.


CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. The parent company, CSL Limited, headquartered in Melbourne, Australia, employs more than 27,000 people, and provides its life-saving medicines in more than 70 countries. 
For more information visit www.cslbehring.com. Help us deliver on our promise to save lives and protect the health of people around the world. Promising FUTURES start at CSL Behring!

Stock Symbol: CSL

Stock Exchange: Australian Securities Exchange

Company info
Phone
610-878-4000
Location
1020 First Avenue
King of Prussia
Pennsylvania
19406
United States

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