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Marketing Manager, Peer to Peer – Gastroenterology

Employer
AbbVie
Location
Lake County, Illinois
Start date
Feb 3, 2024

View more

Discipline
Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work

Job Details

The Gastro Portfolio Peer-to-Peer Marketing Manager will actively contribute to the design, development, and implementation of brand P2P, product theatre and speaker bureau strategies and tactical initiatives that support the IMMUNOLOGY Gastro Portfolio’s HCP commercial objectives. The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence, medical affairs, medical and regulatory reviewers, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels. This individual will lead work with multiple agencies and manage a large budget.

To plan, execute, and create materials for various marketing-initiatives, the successful candidate will closely collaborate with Internal and External Agencies, AbbVie support functions, such as: Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Field Operations, Field Sales, and Business Services teams. 

Responsibilities:

  • Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
  • Propose and recommend strategies based on business direction, market dynamics, and data. Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels.
  • Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced IBD market. Lead competitive event planning for the Gastro portfolio and develop market shaping strategies across medical education channels.
  • Execution and completion of marketing deliverables in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
  • Drive sales force execution through clear communication and impactful training initiatives.
  • Establish collaborative relationships with marketing peers across the Gastro Portfolio to align brand strategies with marketing tactics.
  • Support Regional Marketing team in the execution of marketing tactics and programming.
  • Assist in Gastro Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement.
  • Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.

 


  • Bachelor's Degree
  • Marketing experience with proof of building proficiencies in all marketing skills

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
US

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