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Product Manager (Promotional Materials Digital Content)

Regeneron Pharmaceuticals, Inc.
Sleepy Hollow, New York
Start date
Jan 29, 2024

Job Details

The Product Manager, Promotional Materials Digital Content & Asset Manager position based in Sleepy Hollow, NY is a key digital content leadership role within the Commercial IT team. The ideal candidate will be a leader responsible for managing commercial digital content platforms and services for the Commercial IT, Marketing Technology team. You will work interactively with Commercial Operations, Marketing teams and external partners to support promotional material approval processes, establish omnichannel content strategies, modular content design, digital content development process, and archival processes. You will build strong relationships with process owners to ensure appropriate demand management and delivery.

As a Product Manager, a typical day might include the following:

  • Provide technical and process optimization support to the commercial promotional approval process (Medical, Legal & Regulatory) partners and enable reporting and dashboarding.

  • Lead the change management process for the Veeva PromoMats, Veeva Vault Digital Asset Management other digital asset platforms, activities include but not limited to, change request prioritization, administration, technical assessments and alternatives, documentation, testing and execution

  • Design and establish modular content management workflows in the context of omnichannel marketing, partnering with technology teams, business process leads and external partners

  • Partner with the marketing technology lead to establish a technology governance council for content platforms to ensure strategic alignment with commercial objectives and long-term scalability

  • Develop and maintain strong relationships with assigned process workstreams within Commercial Teams and other IT functions.

  • Serve as the primary IT escalation point for the commercial content approval and digital asset management workstreams

  • Partner with internal IT partners to develop and implement standard processes, digital capability delivery and technology support services.

  • Lead process improvement projects for content production workstreams using robust project management and process improvement practices

  • Provide hands on technical leadership to the managed services delivery team to support and enable Veeva Vault capability

This Job Might Be For You If You:

  • Have demonstrative ability to be able to advise and implement Veeva Vault PromoMats workflows, implementations, Veeva Vault reporting to provide insights. Digital media agency and pharma experience is advantageous.

  • Are an initiative-taker who enjoys rolling your sleeves up to get the job done and want to support our team in commercializing the highest quality medicines for patients as efficiently as possible, thus changing peoples lives.

  • Thrive in a multifunctional, collaborative, and fast-paced environment and want to be part of an innovative commercial marketing technology organization.

  • Have excellent analytical skills, with the ability to identify business recommendations, difficulties and opportunities. Ability to analyze data, deliver findings while providing various practical recommendations.

To be considered for this role you must have a Bachelors degree in Computer Science, Marketing, Advertising or related field or equivalent professional work experience. Certification and minimum 5 years' experience with the following technologies: Solid understanding of Veeva Vault Promo Mats and Digital Asset management and advantageous to have proven understanding of Veeva CRM, Salesforce Marketing Technologies, modular content design for marketing use cases, Claims & References Management, content workflows for omnichannel marketing use cases. Experience managing technical teams delivering Veeva Vault Promomats and Digital Asset management technologies capability. You must be onsite at least 3 days a week.


Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.

Salary Range (annually)

$129,800.00 - $211,800.00


Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Founded and led for 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to seven FDA-approved treatments and numerous product candidates in development, all of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye disease, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, infectious diseases, pain and rare diseases.
Regeneron is accelerating and improving the traditional drug development process through our proprietary VelociSuite® technologies, such as VelocImmune® which produces optimized fully-human antibodies, and ambitious research initiatives such as the Regeneron Genetics Center, which is conducting one of the largest genetics sequencing efforts in the world.

Stock Symbol: REGN

Stock Exchange: NASDAQ

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Company info
Corporate Headquarters
777 Old Saw Mill River Road
New York
United States

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