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Associate Director, Market Planning

Employer
Daiichi Sankyo
Location
Basking Ridge, NJ
Start date
Jan 23, 2024

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Job Details

Join a Legacy of Innovation 110 Years and Counting!

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. Under the Group’s 2025 Vision to become a “Global Pharma Innovator with Competitive Advantage in Oncology,” Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

Summary

This position will be responsible for the design and execution of secondary research analysis for one of DSI's franchises. The position will provide strategic guidance to home office executives and senior management using "state of the art" analytical techniques.

Responsibilities

- Lead analysis and interpretation of secondary research data (national and subnational, plan level, physician level, and patient level audits/data, etc.) from syndicated providers to identify business opportunities and threats for DSI’s branded product portfolio. Analyses include trend analysis, segmentation, promotional response modeling, marketing mix optimization, call planning, sales force sizing, etc. Provide strategic and tactical recommendations to Marketing and Sales leadership that will help accelerate product performance. Serve as a strategic partner to Marketing Brand Teams and to Field Sales Management on key decisions by providing data-supported recommendations in a compelling manner. Manage promotional response analysis and marketing mix optimization, and provide necessary inputs for call plan generation. Manage the development and roll-out of a Field Sales Call Plan to ensure that strategic brand objectives are executed with relevant healthcare practitioners. Coordinate efforts of key internal stakeholders, vendors, Sales leaders and Marketing Brand teams. Serve as a subject matter expert on the process and the final product.
- Prepare regular presentations and reports describing potential market opportunities and threats for DSI’s franchises in both pre- and post-launch phases. Establish recommendations for targeting efforts of FDA approved products in preparation for upcoming commercial launches. Communicate recommendations in a compelling and persuasive manner. Proactively generate new ideas for brand strategies, tactics, and formulate project plans to research feasibility of new ideas. Conduct analysis of field force’s utilization of critical resources (samples, coupons vouchers, speaker programs, etc.) to identify appropriate use of such resources. Develop recommendations and present to marketing brand leadership and senior sales management.
- Oversee the development and implementation of standardized training and mentoring program for new and less experienced members of NMP team. Mentor and train NMP team members on new data sources, new methodologies, technologies, and analytical techniques that will improve the team’s capabilities.
- Serve as a member of key decision-making bodies/committees (Steering Committee, Commercialization Committee, etc.). Collaborate with heads of committees to develop the requisite secondary analyses to address the team’s business questions. Work collaboratively with Co-promote partners to address secondary research needs. Drive consistency in analytical approach used across organizations.
- Lead analytical evaluation of Business Development prospects by interfacing directly with Business Development and New Product Planning teams. Provide recommendation(s) to senior leadership on “go/no-go” decisions based on results of secondary analysis.


Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.


Education Qualifications (from an accredited college or university)
- Bachelor's Degree required
- A background in a quantitative discipline (mathematics, statistics, engineering, business management, etc.) preferred
- Therapeutic area experience preferred
- MBA or Master's Degree preferred

Experience Qualifications
- 7 or More Years of overall related experience, preferably in the pharmaceutical industry, required
- 4 or More Years of this experience in analytics or operations-based function (Market Planning, Sales Reporting, Data Governance, IC, etc.). preferred
- experience working with syndicated data (Symphony, IMS, etc.) and relational databases. required

Travel

Ability to travel up to 5%


Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Company

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology.

With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. In addition to a strong portfolio of medicines for cardiovascular diseases, under the Group’s 2025 Vision to become a “Global Pharma Innovator with Competitive Advantage in Oncology,” Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

For more information, please visit: www.daiichisankyo.com.

Daiichi Sankyo, Inc., headquartered in Basking Ridge, New Jersey, is a member of the Daiichi Sankyo Group. To learn more about Daiichi Sankyo, Inc., please visit www.dsi.com.

STOCK EXCHANGE: Tokyo Stock Exchange

STOCK SYMBOL: 4568

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Company info
Website
Phone
(908) 992-6400
Location
211 Mt. Airy Road
Basking Ridge
New Jersey
07920
United States

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