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Marketing Manager, Demand Generation

BioSpace, Inc.
West Des Moines, Iowa - hybrid role
Start date
Dec 5, 2023

Job Details

BioSpace is the hub for life science news and jobs. We provide essential insights, opportunities, and tools to connect innovative organizations and talented professionals who advance health and quality of life across the globe.

This is a newly created position for an ambitious, dynamic Marketing Manager to make a significant contribution to BioSpace’s B2B marketing programs and operations.

The Marketing Manager, Demand Generation will be responsible for leading BioSpace’s customer acquisition programs. You will take ownership of lead funnels and B2B marketing activities to support revenue growth for BioSpace’s recruitment marketing and custom content products.

The ideal candidate will enjoy working cross-functionally with sales, be data-driven, and come with marketing operations experience. You like to think strategically while being hands-on with execution.

This role reports to the VP of Marketing. Employees in our West Des Moines office work a hybrid schedule:  In office Monday – Wednesday, and work from home option Thursday-Friday. 

In this position you will:

  • Understand customer objectives and position products and value proposition accordingly
  • Plan, build, optimize and report on high-converting lead generation/content marketing campaigns
  • Create and manage B2B email programs, including automated lead-nurturing email drip campaigns
  • Set up lead qualification/scoring to drive campaign optimization
  • Provide regular reporting on campaign performance, CAC, and attribution
  • Identify new marketing opportunities to target key customer segments
  • Support B2B content production such as whitepapers, webinars, articles, and more
  • Work cross-functionally with Editorial, Sales, Customer Success, and other departments


Position requirements:

  • 5-7 years of relevant demand gen marketing experience required
  • Proven experience building and managing multi-channel lead generation campaigns including email, paid ads, content marketing and more
  • Marketing automation experience highly preferred (HubSpot experience a bonus)
  • Proficient with Google Analytics and customized reporting
  • Excellent copywriting skills
  • Highly organized, communicative, and collaborative

BioSpace offers a competitive compensation and benefits package, including the week off between Dec 24 and Jan 1!

Interested candidates may apply through our website at Applications and questions may also be emailed to:

Pre-employment background check required.


BioSpace champions the Life Sciences industry as a digital hub for news and careers. Since 1985, BioSpace has provided essential insights, opportunities and tools to connect the innovative organizations and talented professionals who advance health and quality of life across the globe. offers a multi-faceted venue for industry professionals to come together on the Web with several unique and reliable resources. It has become the centralized source for information and job listings for the Life Sciences industry.


  • Daily news and job postings is a comprehensive source of information for Life Sciences professionals. Reliable news content is posted daily, keeping followers and investors up to date on the latest in the biotech and pharmaceutical industries. Along with breaking news, jobs are posted daily from some of the best companies in the industry. There are several opt-in emails, like GenePool, that provide daily news and career opportunities.


  • Talent Connect BioSpace offers career events for life science recruiting professionals who want to take the recruiting process to the next level. Talent Connect career events are next generation networking events. The events bring together top companies and thousands of highly qualified candidates across various disciplines, giving hiring managers and candidates the opportunity to meet face-to-face. Several Talent Connect events are held across the country throughout the year in some of the most thriving Life Sciences communities.


  • Hotbed Communities For over 30 years, BioSpace’s world-renowned Hotbed communities have highlighted specific regions or “Hotbeds” of industry activity. Each year-long Hotbed campaign features innovative Life Sciences communities on a country-wide map. The map features company logos and original artwork with renderings of company buildings, depicting their location on the map. On, Hotbed Maps are interactive linking the company image to their online profiles.

A spot on the Hotbed map is a coveted position. The map and individual Hotbed regions are printed on thousands of promotional materials annually and distributed across the nation. In fact, the original Biotech Bay™ map from 1989 hangs on permanent display in the Smithsonian Institution's National Museum of American History.
BioSpace Hotbeds include: Biotech Bay Biotech Beach BioCapital BioMidwest Bio NC BioForest Genetown, Ideal EmployerPharm Country, NextGen Bio 


  • Branding Solutions Deliver your message to our audience of industry professionals through our targeted channels. Use banners, Skyscrapers, e-mails, and more to promote your brand to job seekers and other relevant industry professionals.

Having a company profile includes an online description of your business with contact information, development pipeline, and key management. It also includes reciprocal links to your clinical trials, press releases, jobs, events, and corporate URL (where applicable).

BioSpace has been, and continues to be, the go-to website for reliable and up to date information on all things biotech and pharmaceuticals for over 30 years. Promoting your company with BioSpace’s advertising and recruitment solutions not only reaches a large audience, but a passionate and experienced audience of job seekers and Life Sciences professionals.

Looking to improve your comprehensive workforce strategy? Click here to learn more.

Interested in careers with BioSpace? Click here to learn more.

Company info
10506 Justin Drive
United States

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