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Field Marketing Associate

Employer
Kerecis
Location
Arlington, VA
Start date
Nov 22, 2023

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Job Details

Description

The Field Marketing Associate drives product and service adoption by supporting Sales meetings, clinical and commercial events, training initiatives, and account-based marketing activities.

In partnership with Sales, Clinical, and Reimbursement teams, the Associate conceptualizes, designs, manages and executes field marketing programs designed to accelerate the sales pipeline for assigned offerings. This activity-based support role is strategic, tactical and administrative.

This position is based in a Kerecis office and reports to the Vice President of Product Management and Marketing.

Essential Strategic Functions

  • Own the “kinetic” elements of the Marketing mix by executing field-based Sales channel and promotional tactics
  • Collaborate with Product Management, Brand, Campaigns, Sales and other stakeholders to build and execute launch plans, including penetration strategies, training & education, and field readiness
  • Introduce and train on the latest and most powerful selling assets, including digital tools and printed collateral
  • Understand and help communicate marketing strategy, value proposition, positioning and messaging to Sales teams, key opinion leaders, trade, and media organizations at regional and national events
  • With regional Sales leaders, plan field activities and campaigns to align on account- and territory-specific revenue goals
  • Scout geographic area’s competitive landscape, provider dynamics and competitive intelligence to inform strategic and tactical plans
  • Continuously improve field-based initiatives via ongoing feedback loops with Sales
  • Conduct product demonstrations at customer locations, regional meetings, trade shows, conferences, and seminars
  • Assess and execute sponsorship opportunities at events and conferences
  • Establish key performance indicators for field marketing activities to measure and report on success
  • Create, manage and communicate calendar of field activities
  • Carry out project deliverables on schedule and to budget 

Essential Support & Administrative Functions

  • Source venues, acquire supporting technology, and coordinate development and logistics of Sales support materials
  • Plan locations, materials, staff and other resources for field marketing activities
  • Provide society, symposia, trade show, and locally-hosted dinner event program support
  • Provide general administrative support needed to execute quality field engagements 
Requirements

Competencies

  • Outstanding communication skills, including the ability to present effectively in front of large groups of internal and external stakeholders
  • Strong desire to work closely with Sales to forge impactful partnerships
  • Acute attention to detail and excellent project management skills
  • Ability to work in a collaborative, fast-paced, and results-oriented environment 
  • Service-oriented and responsive mindset, willing to do what it takes to drive results
  • Demonstrated ability to think critically and assess complex situations quickly and creatively in a fluid environment
  • Conscientious, punctual, reliable, and dependable
  • Warm, friendly, and positive team player who places the interests of the organization first
  • Experience crafting results-driven field marketing programs that drive pipeline growth, including modern account-based marketing programs
  • Demonstrated ability to lead multiple projects, on-time, and with a high degree of accuracy
  • Mastery of Microsoft PowerPoint

Education & Experience

  • At least 2 years’ experience in a field Marketing role in a healthcare-related industry, with at least 1 year in a Surgical, Trauma, or Wound Care setting
  • Bachelor’s Degree in Marketing or Business field from an accredited college or university

Anticipated travel: 40% to 50% to conferences, symposia, seminars, customer facilities, and internal company events

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. Kerecis is an equal opportunity employer.

Company

From the town of Isafjordur in northwest Iceland, Kerecis develops, manufactures, and sells patented fish-skin soft tissue regeneration products that have regulatory approval in the United States, Europe and several other jurisdictions. We provide our customers with innovative digital tools for managing their business that include the use artificial intelligence (AI) to support insurance billing.

We have regional headquarters in the United States, Iceland, and Germany. Our 500 employees worldwide include a U.S. salesforce of more than 200 professionals.

CONNECT

https://www.facebook.com/kerecis/https://twitter.com/kerecis  https://www.instagram.com/kerecis_official/

Company info
Website
Phone
703-287-8752
Location
2101 Wilson Blvd, Suite 900
Arlington
VA
22201
United States

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