This position will support the development of the strategy, tactics, and supporting ongoing execution of DLBCL with EPKINLY.
This Headquarters position will report directly into the Director of Marketing for DLBCL for EPKINLY. This role will engage with appropriate cross functional areas of the Oncology IBTs (Integrated Brand Teams) with increased focus on engaging with the Market Research, Oncology Portfolio Marketing, and the Oncology US Market Access teams.
•Support the development of updates to the strategy including generation of key marketing insights and implications, gap analysis, market research plan and strategic brand plan.
•Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an on-going basis to the marketing plan.
•Develops and articulates effective marketing strategies that are impactful, executable, and easily communicated to senior leadership during SP2 and leadership check ins.
Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
•Creates high-impact personal and non-personal promotional material that supports strategic objectives.
•Lead and manage indirect teams and external partnerships to execute key marketing initiatives.
•Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
•Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy.
•Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines).
•Effectively collaborates with Market research and analytics team in primary and secondary research projects.
•Demonstrates and utilizes holistic understanding of financial planning.
•Manages financial aspects for the brand related for DLBCL in preparation of and management of annual brand budget process.
•Significant pharmaceutical experience (7+ years), including minimum 5 years of marketing experience (e.g. Brand Marketing, Marketing Promotions, and Market Research).
•Previous experience within Oncology is required with at least 2+ years of experience in either sales or marketing (hematology experience strongly preferred)
•Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy.
•Must demonstrate the ability to work in matrix organizations
•Must have positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives.
•people management experience.
•Must have the ability to effectively collaborate with, motivate and influence various levels/grades within the organization and outside of the organization.
•MBA and/or scientific background and/or Global experience.
•Experience working in a joint venture commercial partnership.
•Experience managing various agencies (e.g. digital, advertising, etc)
Key Leadership Competencies:
•Demonstrates strong cross functional influence and leading without authority.
•Builds strong relationships with peers and cross functional partners to enable higher performance.
•Learns fast, grasps the 'essence' and can change the course quickly where indicated.
•Raises the bar and is never satisfied with the status quo.
•Creates a learning environment, open to suggestions and experimentation for improvement.
•Embraces the ideas of others, nurtures innovation, and can take innovation to reality.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.