As the customer ambassador, the Associate Director, US Customer Marketing – Health Systems you will lead the execution of the channel strategy and drives the development of the customer strategic plans for Health Systems within the Commercial Operations – North America organization.
In addition, you will be responsible for conducting extensive investigation and analysis to understand customer pain points and identify solutions which enable customers within the defined customer segment to achieve their flu immunization campaign goals. In collaboration with the Director of US Customer Marketing, the incumbent proactively engages and collaborates with a cross-functional team, which includes but is not limited to: Brand Marketing, Sales, Market Access, Medical Affairs, Finance, Regulatory Affairs, Legal, Health Economics, Policy, I&T, Comms and Training in the development of a customer’s known and unknown needs, customer influence and journey maps, and the execution of the customer plans for the US market.
Develop, lead, and execute the CSL Seqirus Health System strategy
Owns and drives the customer segment planning process for Health System’s (Objectives/Tactics) to shape near and long-term segment direction
Responsible for the definition, identification, and implementation of marketing strategies and programs for large and complex project initiatives
Develop deep market insights on the market, competitors and a customer’s known and unknown pain points to make recommendations and decisions for optimal customer segment management to drive sales, pull through and retention.
Lead development of Health System decision making process; customer journey and influence mapping.
Owns management and communication of customer segment forecast
Collaborate with key internal and external stakeholders to ensure strategies and tactics are linked to the achievement of customer segment objectives
Ensure cross-functional execution of health system segment strategy with US key stakeholders, including sales, brand marketing, customer operations, market access, medical affairs, policy, communications, Health Economics, regulatory, legal, and compliance.
Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
Engage in consistent, effective communication with the sales team to ensure Health System customer requirements and market opportunities are captured in the annual strategic planning process
Collaborate with sales team to monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed
Collaborate with Market Research colleagues to conduct primary and secondary market research
Partner with Sales Force Effectiveness to perform in-depth analyses to gain deep insights into our customers and to drive training across the organization
Own specified customer segment message and solution development that will advance the CSL Seqirus differentiation strategy
Routinely assess Health System known and unknown pain points and identifies immunization and business solutions that support the customers objectives.
Develop compelling narratives in partnership with key stakeholders across the enterprise to maximize impact within evolving flu vaccine landscape; not only developing but executing and assuring message fluency through engagement with sales training and sales leadership. The role of the customer leader does not end with development but persists through the life of the message.
Participates in the development and execution of the strategy of our flu360 customer experience brand within specified customer segment.
Developing marketing tools/resources and advancing them efficiently through the formal medical and regulatory approval process
Analyze the effectiveness of marketing initiatives and recommend optimizations
Skills and Experience:
Bachelors' Degree in business/marketing, life sciences or healthcare discipline; MBA or other graduate degree preferred
8+ years healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/ biotech or relevant industry
Experience in a range of sales, marketing, sales training and commercial roles in the life sciences businesses
Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus.
Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus.
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