HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.
Marketing Senior Manager, Media - Bone Health Portfolio (U.S. Remote)Live
What you will do
Lets do this. Lets change the world. In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgens Bone Portfolio of brands. The media lead will supervise consumer (DTC) and professionally targeted (HCP) media investments. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.
The Senior Manager of Media will partner heavily with internal and external cross-functional partners, lead and manage our media agencies. Note this position can sit remotely from anywhere in the US.
Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
Lead development of brand media briefs in partnership with brand teams.
Handle all elements of brand media plans, including leading the agency to develop a plan that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
Uncover insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
Leadership of media agencies to hold them accountable to the highest standards of performance.
Systematically develop and track metrics for media mix and media effectiveness, while linking to the broader success metrics of the brand
Be the brand liaison and key support to corporate advocacy
Implement test and learns to support marketing innovation in media.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.Basic Qualifications:
Doctorate degree and 2 years of marketing/media experience
Masters degree and 4 years of marketing/media experience
Bachelors degree and 6 years of marketing/media experience
Associates degree and 10 years of marketing/media experience
High school diploma / GED and 12 years of marketing/media experiencePreferred Qualifications:
HCP and DTC marketing/media experience
Technical competencies: Media targeting and segmentation, Multi-channel media plan development, media measurement and optimization, agency leadership.
Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels.
Experience crafting and driving HCP-targeted media efforts, including NPP activation of target lists and omnichannel integration
Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
Strong communication efficiency: The ability to optimally empower, connect, and influence senior management and marketing organizations
Ability to translate and communicate sophisticated information/strategies into simple and impactful carry out of plans
Experience working within creative or media agencies
Experience working in Oncology and/or therapeutic areas with small patient/customer audience sizes
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
The annual base salary range for this opportunity in the U.S. is $140,752- $171,525
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
for a career that defies imagination
Objects in your future are closer than they appear. Join us.careers.amgen.com
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.