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Manager, Repatha Direct to Consumer Marketing

Employer
Amgen
Location
Thousand Oaks, California
Start date
Nov 9, 2023

Job Details

HOW MIGHT YOU DEFY IMAGINATION?

Youve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.

Manager, Repatha Direct to Consumer Marketing

Live

What you will do

Lets do this. Lets change the world. In this vital role, the Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

At Amgen, we strive to put the patient front in center. This position has a key role in driving this mission by leading direct-to-consumer (DTC) marketing communication and media strategy and execution for Repatha in the U.S. The Marketing Manager will lead the development of communications strategy from insight identification to concept, from concept to development, and from development to launch. This individual will also lead media strategy from planning to execution, including a key role in the analysis of results that informs insight and data-based recommendations. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey. The ideal candidate is collaborative, strategic, and has a deep understanding of marketing, segmentation & audience strategy, agency management, content strategy, and is ultimately driven by a passion for serving patients.

  • Lead execution of breakthrough branded campaign, DSE communication, and tactics across DTC ecosystem (website, social media, search, digital, point-of-care, email and others) for General Market and Hispanic audiences.
  • Lead paid and organic social media strategy - including role of channels, innovative opportunities, creative strategy, content calendar, and new channel expansions.
  • Own SEM and SEO strategy and execution in partnership with media agency.
  • Be the expert on digital channel capabilities and innovation, partnering with C360 to improve DTC's omnichannel foundation for optimizing engagement dynamically across channels
  • Build insightful DTC communications strategy in close collaboration with market research and agency partners to uncover deep insights and translate them to consumer-compelling creative and messaging that is well coordinated across channels
  • Consult on media strategy partner with Senior Manager to manage planning, placement, optimizations, and measurements/insights across key channels
  • Own website performance insights, including refreshing measurement framework/dashboard and aligning metrics with brand and media KPIs.
  • Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure synergy with programming for healthcare professionals, customers, and consumers.
  • Lead the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
  • Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
  • Build a winning, inclusive and encouraging team culture. Mentor and develop staff and other team partners
  • Domestic travel up to 20%.
Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree

OR

Masters degree and 2 years of digital marketing, brand marketing, and product marketing

OR

Bachelors degree and 4 years of digital marketing, brand marketing, and product marketing

OR

Associates degree and 10 years of digital marketing, brand marketing, and product marketing

OR

High school diploma / GED and 12 years of digital marketing, brand marketing, and product marketing

Preferred Qualifications:
  • Strong marketing savvy with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
  • Experience developing and performing a wide range of successful online and offline tactics, including digital, print, video, and CRM.
  • Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.
  • Exhibiting passion and empathy to build important experiences with consumers by understanding their needs and desires.
  • Experience working with advertising agencies to develop and produce engaging creative.
  • Strong bias for action and ability to prioritize in a fast-paced environment.
  • Ability to exercise excellent judgment and live up to the highest ethical standards.
  • Excellent communication skills and self-awareness of leadership style.
  • Ability to build positive relationships and collaborate effectively in a matrix organization.
  • Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services.
Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans and bi-annual company-wide shutdowns
  • Flexible work models, including remote work arrangements, where possible
Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

careers.amgen.com

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Company

We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world’s leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide.

We live the mission.

We win together.

We thrive on continual challenge.

Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together—to research, manufacture and deliver ever-better products and greater depth to our mission.

At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we’re transforming the promise of science and biotechnology into therapies that have the power to restore health.

Connect with us to explore how you can Win, Live, and Thrive at Amgen.

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Company info
Website
Telephone
805-447-1000
Location
Corporate Headquarters
One Amgen Center Drive
Thousand Oaks
California
91320-1799
United States

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