Thought Leader Engagement- Mid Atlantic
Thought Leader Engagement (TLE) serves as a field-based position responsible for identifying and facilitating engagement with Hematology & Oncology Key Opinion Leaders and Key Account Leaders including physicians, nurse leaders and pharmacy leaders, on a regional and national level within a defined geography. The position supports our entire Hematology & Oncology portfolio including Tazverik®, Somatuline® Depot and Onivyde® as well as potential future Hematology/Oncology brands.
TLE engagements will aim to gain market insights, uncover marketing opportunities, and develop product advocacy. TLE team will effectively communicate the brand story to KOLs with the aim of creating advocates for our brands at large practices and major institutions throughout the US in the assigned regions.
This role serves as a liaison between home office-based departments, field-based colleagues and health care professionals who are leaders in their respective fields. To be successful, the TLE team members will build close working relationships with, but not limited to, National Sales Directors, Regional Business Directors, Oncology Account Specialists, MSLs, Marketing, Value & Access to ensure alignment on broader business objectives in their assigned regions. All TLE interactions are on-label and consistent with commercial compliance, legal, and regulatory guidelines.
The TLE is responsible for three key areas of focus: KOL Engagement & Commercial Management, Marketing Initiatives, and Conferences/Meetings. This position will support and coordinate the development of peer to peer tactics associated with our three Hematology/Oncology brands, as well as potential future Hematology/Oncology brands.
Detailed Responsibilities include
Develop and execute engagement plans to collaborate with KOLs to ensure TAZVERIK®, Somatuline®, and Onivyde® messaging is aligned with Ipsen brand goals
Work under close partnership with the Regional Business Directors to align on key regional business properties and support the execution of those priorities in collaboration with home office, sales, V&A, and other stakeholders
Develop and implement a strategy to drive KOL advocacy for TAZVERIK® ®, Somatuline®, and Onivyde®
Gather insights to advance brand strategies and deliver business results
Develop, coordinate, and execute a strategic plan for congress and professional society meetings and support customer meetings at all major conferences for senior leadership team
Lead in the design, recruitment, and execution of advisory boards
Function as a field member of the marketing team, collaborating with sales, value & access, legal, regulatory, medical affairs, senior management, and other teams to further core TLE responsibilities and present One Ipsen experience
Effectively translate scientific, clinical, and market research into actionable commercial educational programs
Create awareness of new Ipsen projects including new disease states, promotional data availability, and new indications with key opinion leaders
Lead the relationship, priorities, execution and budget management with key educational/marketing agency partners supporting TLE activities.
Requirements & Core Competencies
The candidate will possess strong interpersonal and organizational skills and be able to effectively align with the members of the extended Ipsen team and effectively manage collaborations across a complex matrix. This role requires the ability to understand hematology and oncology at a level that can support conversations with thought leaders. The TLE will need superior organizational skills in order to support communicating our internal activities as well as organizing the thought leader’s exposure to our partners such as speaker bureaus and advisory event planners.
Detailed Responsibilities include
5+ years experience within Hematology/Oncology sales, marketing, or clinical
8+ years of commercial experience in the pharmaceutical/biotech industry
Demonstrated leadership skills and/or previous management experience preferred
Ability to assemble and lead cross-functional teams towards a shared vision of success
Proven ability to manage multiple projects simultaneously and to meet deadlines.
Ability to execute against strategic and tactical plans under tight timelines
Demonstrated ability to communicate with key external stakeholders and actively represent the company, brand teams, and discuss key therapeutic areas
Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority
Ability to travel as the role will have significant geographic areas of responsibility as well as coverage of national and regional conferences/programs
Excellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required.
Demonstrated strong organization skills: time management and project management.
Minimum approximately 60% travel
IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.