HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.
CDnA Senior Manager, Media and Campaign Analytics (US Remote)Live
What you will do
Lets do this. Lets change the world! In this vital role The CDnA Senior Manager, Media and Campaign Analytics is responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes secondary data analytics for omnichannel/digital reporting/tracking, supporting quarterly business reviews, participating in brand campaign development and rollout, as well as ad-hoc analysis.
The individual in this role will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.
This position will report to the Director of Media and Campaign Analytics within the Decision Sciences team of Commercial Data & Analytics (CDnA) group but will work day-to-day (dotted line) with those that own the brand/omnichannel marketing.
Develop secondary data analytics to support omnichannel/digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.Basic Qualifications:
Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience
Masters degree and 3 years of forecasting, analytics, sales &/or marketing operations experience
Bachelors degree and 6 years of forecasting, analytics, sales &/or marketing operations experience
Associates degree and 10 years of forecasting, analytics, sales &/or marketing operations experience
High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experiencePreferred Qualifications:
- Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
- Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
- Experience working with measurement around HCP custom programs
- Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
- Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercialrecommendations.
- Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
- Ability to think strategically to support key business decisions
- Ability to work collaboratively in team-based environment across different functional groups
- Demonstrated analytical skillsunderstands the strengths and limitations of different analytical approaches and their findings
- Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
- Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
The annual base salary range for this opportunity in the U.S. is $140,400 - $171,600.
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
for a career that defies imagination
Objects in your future are closer than they appear. Join us.careers.amgen.com
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancers, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.