About Patient Services Marketing
The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.
The Marketing Manager II Role
The US Patient Services Marketing Manager I/II is responsible for designing, developing, and implementing commercial initiatives and tactics for US Immunology, Specialty, Oncology and/or Neurology patient support brands. This role requires strong collaboration within the Patient Services organization. Internal partners can include but are not limited to Programs & Enterprise Strategy, Patient Engagement Services, Access & Reimbursement, Enterprise Marketing, Business Technology Solutions, finance, regulatory, legal, medical, marketing analytics, business insights, agencies and Commercial Brand HCP and Consumer Marketing teams.
Key Responsibilities Include (may shift based on business needs):
Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives to drive an exceptional patient experience across all channels
Assist in the development of the patient treatment experience, driving insights from the data that will help to inform strategy and tactical implications.
Support the development of the PSP brand positioning and resource messages across stakeholders for new and enhanced patient services support models.
Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
Lead channel strategy and development of channels such as email, website, app, media, SMS/MMS, SEM/SEO, and other direct patient communications (print).
Manage projects and relationships with agency partners, including Creative, Data, Digital and Finance, and Account team
Manage marketing budget while identifying efficiencies/synergies where possible to maximize resources.
Deliver marketing briefs, understand timelines to accomplish tasks, and anticipate any potential barriers that would impact delivery.
Create tactics that are reflective of Medical, Legal, Regulatory and OEC guidance while keeping focus on addressing the business needs.
Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing learning agendas/measurement plans, understanding insights, and formulating recommendations for optimization; prioritize and foster a test-and-learn environment.
Bachelor’s degree required
Previous marketing experience required; 5+ years of brand and digital marketing experience preferred, ideally in a similar pharma or patient service role
Some background in customer engagement and retention strategies
Proficient understanding of brand management, including brand positioning, personalization & overall campaign development
Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Financial/budgetary experience preferred
Launch experience preferred
Experience working with and managing multiple external agencies
Excellent communication (oral, written, and presentation) and interpersonal skills
Ability to work with all levels in a highly matrixed organization
Strong planning and organization skills, attention to detail, execution, and follow-through
This role will be filled at a manager I or II level depending on experience.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.