Director, US Hemophilia Patient Marketing Lead

Who We Are

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Summary Description

The Director, US Hemophilia Patient Marketing Lead for hemophilia gene therapy is responsible for overall patient strategy and marketing materials related to BioMarin’s recently approved flagship gene therapy program. The position is a unique opportunity to lead and develop innovative patient and advocacy initiatives to drive success of the brand. This professional is a disciplined risk-taker that embraces innovative approaches and is comfortable in an entrepreneurial and growing commercial organization. This position reports to the Senior Director, US Hemophilia Marketing Lead. It requires strong strategic acumen, leadership abilities, results orientation, and adaptability to a unique and competitive therapeutic area.

This key role within the US commercial team is focused on driving launch success for BioMarin’s innovative and recently approved hemophilia A gene therapy, ROCTAVIAN™. The position spans many areas including strategy and market development, commercial planning, and the creation and implementation of innovative brand tactics—from educational programming to field tools and non-personal strategies that effectively communicate ROCTAVIAN’s value and make a compelling case for core product attributes. The ideal candidate will have hemophilia and/or rare disease marketing experience, and competitive experience, including a strong understanding of and respect for this empowered community of patients, patient advocates and health care providers. This individual will identify critical business issues and opportunities for growth, collaborate with commercial and cross-functional teams, and help develop and drive strategies and pull through patient tactics from start to finish, to maximize the launch trajectory for ROCTAVIAN™

KEY RESPONSIBILITIES

• Collaboratively engage with US community stakeholders including patient advocacy groups, caregivers and patients to ensure integration of their perspectives into all plans
• Enhance US commercial strategies and tactics to support the growth of ROCTAVIAN™ gene therapy
• Lead consumer marketing projects including annual brand planning, patient conference management (local, regional, national), peer to peer activities and other key projects as assigned
• Partner closely with hemophilia brand lead, Director of HCP marketing, other US hemophilia brand team members, thought leader liaison, and field teams to incorporate key insights
• Ability to partner closely with Medical and Compliance teams at all levels
• Conference strategy and oversight of team responsible for day-to-day execution
• Liaise with global and regional commercial, medical affairs and other functional colleagues to gain alignment on objectives, advance projects from inception to completion, and ensure delivery as well as post-roll-out assessment
• Day-to-day agency interactions and management of key deliverables
• US Patient Marketing budget development, oversight and monthly reconciliation
• Mentor and accelerate the experience and success of individual contributors ensuring strong leadership and collaboration
• Lead with passion, humility, humor and contagious optimism

EXPERIENCE

• Passion for and genuine commitment to supporting hemophilia and/or rare disease communities
• Minimum 10+ years of pharmaceutical/biotech marketing experience, field experience a plus
• Demonstrated ability to think and communicate strategically
• Proven ability to lead traditional and social media strategy, planning and tactical execution in collaboration with agency partners—specific focus on targeting in the rare disease community
• Successful experience collaborating with and facilitating project teams including cross-functional communication and decision making, while ensuring strong stakeholder alignment
• Strong analytical, problem solving and contingency planning skills
• Proactive and agile, able to work independently and as part of a high-functioning team
• Experience managing project budgets and timelines
• Proficiency with PowerPoint, Excel and Word
• Confident and influential presenter, adept at engaging senior leadership
• Willingness to travel domestically, some internationally, +/- 25%+ time

Preferred:

• Previous experience as a US consumer-facing brand lead preferred
• Previous experience leading/influencing cross-functional stakeholders (sales, medical affairs, global, operations, creative services) required
• Experience marketing new technologies/MoAs and/or novel therapies
• Experience with companion diagnostics and/or marketing products that require eligibility testing and/or significant follow-up protocols
• Hands-on experience with video production, social media tactics and overall digital strategy
• Understanding of omnichannel marketing and experience deploying tactics that leverage best-in-class
• History of meaningful collaborations with colleagues, patients, and advocacy leaders
• Experience managing agencies including advertising, digital, and market research

 EDUCATION

• Bachelors, Arts or Science
• MBA preferred

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.