HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.
Marketing Senior Manager, Omnichannel, Cardiovascular (US Remote)Live
What you will do
Lets do this. Lets change the world! In this vital role the Sr. HCP Omnichannel Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.
In this vital role, you will be responsible for planning and implementing critical HCP Omnichannel communication strategy and tactics to help deliver on the commercial success of Repatha, one of Amgens flagship and priority brands. This role will be evolving and evangelizing an in-depth understanding of HCPs to shape a cohesive communication plan to strengthen disease state awareness, drive deeper brand engagement and ultimately drive HCP adoption and patient acquisition and persistency through one-Cardiovascular and one-Repatha approach. This role will be leading a variety of innovative omnichannel initiatives that support and amplify field sales activities to deliver on Amgens customer centric vision.
As Repathas HCP Omnichannel Sr. Manager, you will be responsible for implementing customer segmentation and targeting strategies within communication environment that enable brand objectives; helping to build innovation opportunities; and overseeing development of all creative assets. This position will also have accountability for a sizeable media investment. To that end, this position will require strategic thought leadership, cross-functional collaboration, and a strong ability to employ a customer-first mentality. This position will also involve close collaboration with the Marketing Excellence team to build annual strategies and ongoing opportunities.
Specific responsibilities will include:
Co-lead overarching HCP omnichannel strategy and pull-through to ensure that brand/business objectives are met across branded and disease state education initiatives
Identify appropriate message, sequence, channel and target customer for branded and unbranded communication
Orchestrate content development aligning with segmentation insights within various channels including Search, Custom Programs, Programmatic, Audio and Social media
Overall accountability for breakthrough creative assets, from brief to launch, including content mapping to ensure that creative delivers against the channel/placement
Lead the development of innovative and forward-looking media plans and, in partnership with the Global media team, media agency, ensure that media is continually optimized
Develop and track the measurement of important metrics for owned and paid media, HCP engagement, and advertising effectiveness in collaboration with the internal media team
Build upon the existing franchise technological roadmap, in partnership with internal and external partners, to ensure the best possible customer experience
Lead annual brand/tactical planning cycles for HCP digital marketing, including identification of innovation and test and learn opportunities
Build seamless, lock-step partnership with critical partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure synergies, integration and alignment.
Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
Create a strong, inclusive and supportive team culture. Fostering a culture that celebrates and values a team of diverse experiences and backgrounds and elevating team potential through development and coaching.
Domestic travel up to 20%.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative partner with these qualifications.Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationPreferred Qualifications:
Strong marketing competence with a solid grasp of marketing strategy, market research, brand positioning, and tactical plan development.
Experience leading innovative communication strategy, across breakthrough content creation and progressive media plan.
Translating market research into effective communication campaigns or programs.
Exhibiting passion and empathy to build meaningful experiences with customers by understanding their needs and desires.
Experience working with advertising agencies to develop and produce engaging creative.
Experience working with media agencies.
Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
Ability to exercise strong judgment and live up to the highest ethical standards.
Excellent communication skills and self-awareness of leadership style.
Ability to build productive partnerships and collaborate effectively in a matrix organization.
Experience marketing directly to customers, with a preference for pharmaceutical or regulated consumer goods or services.
Demonstrated ability to effectively lead a team of cross functional partners in aligning to a common vision, and towards the development of individual staff members for improved performance and achievement of career aspirations.
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
The annual base salary range for this opportunity in the U.S. is $140,752 - $171,525.
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
for a career that defies imagination
Objects in your future are closer than they appear. Join us.careers.amgen.com
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancers, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.