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Director Omnichannel Marketing - Remote Opportunity

Working From Home
Start date
Sep 12, 2023

Job Details

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!


Remote Opportunity - Open to candidates anywhere in the greater United States



The Director, Omnichannel Marketing will be responsible for working within all areas with omnichannel customer engagement to ensure strategy and execution is built on data-driven approaches by leveraging advanced analytics & digital analytics solutions to optimize customer experience for portfolio of Lundbeck brands. This individual will be an integral partner to the commercial organization and the liaison for omnichannel needs.  Working closely with cross functional partners in the commercial organization, this individual will interpret AI/ML analytics into meaningful and actionable insights and provide guidance on digital operation for the commercial organization.



  • Works directly with the marketing team, Commercial Innovation and Solutions, and Data and Analytics as strategic advisor by partnering on omnichannel strategies and tactics orchestration to drive brand growth.
  • Effectively communicates the “omnichannel story” – educates on the optimal approaches and considerations and challenges the current thinking to drive digital transformation for the organization.
  • Brings strategic storytelling and strong collaboration to develop and define customer-centric communication strategy and drive customer engagement.
  • Brings “hand-on” partnership generating omnichannel insights and uncovering gaps/opportunities in the cross-functional team structured with both internal and external partners.
  • Partners with cross functional teams and Business Units to actively influence tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, VAE, etc.)
  • Provides subject matter expertise to IT and Data team to shape omnichannel technology strategy.
  • Engages with portfolio of Lundbeck brands on establishing omnichannel measurement frameworks, working with the team on Omnichannel KPI development, tracking and diagnostics.
  • Establishes clear governance and operating model for analytics enabled omnichannel engagement across the organization.
  • Oversee the management of agency/vendor partners and manage the budget in support of Omnichannel projects (internal and alliance/co-promote)



  • Accredited Bachelor’s degree
  • Strong expertise in digital media, multichannel/omnichannel marketing and customer analytics
  • 8+ years of relevant experience in analytics, marketing, technology, or digital operations, with experience in consulting/consulting-type of activities with strong commercial experiences in marketing, sales, operations, IT & Data
  • Experience in generating insights from digital customer engagement data across all media channels, including offline/online TV, website, paid medial, social media and eMail
  • Excellent analytical and strategic thinking, with ability to connect the dots to understand all the interdependency and big picture and translate strategy and analysis to a tactical, executable solutions
  • Excellent oral and written communication skills, demonstrated through presentation and with the ability to simplify complex matters and communicate with all levels of an organization.
  • Excellent interpersonal skills –ability to collaborate effectively in a team and build strong relationships with stakeholders in a cross-functional matrixed environment and manage expectations
  • Familiarity of web technology/platform and IT processes.  Communicates and collaborates effectively with IT and/or highly-technical team
  • Must be a strong critical thinker and problem solver, who is innovative, organized, detail-oriented, proactive, creative, and analytical
  • Ability to develop strategies to shape the future and challenge status quo
  • Ability to thrive in a fast-paced growth environment (sense of urgency, adaptable, champion of change) is required



  • Accredited Master’s Degree in Economics, Applied Mathematics, Statistics, Sociology, or other related fields with a strong emphasis in quantitative methods
  • Knowledge of pharmaceutical data (e.g., retail/ non-retail, distribution, specialty pharmacy, payer, promotional & marketing data, longitudinal patient-level data) both for traditional pharmacy products as well as medical products
  • Experience with Omnichannel marketing principles and strategies, as well as channel development, preferably on pharma accounts
  • Experience in marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
  • Experience with pharmaceutical launches and commercialization of pharmaceutical products
  • Expertise with Google Analytics, AB testing platforms, VEEVA SFMC and social media analytics/reporting (incl. proficiency in A/B testing, multivariate testing)
  • Understanding of Promomats (ability to track status/flow of jobs) and modular content capabilities
  • Proficiency in MS Office (Excel/Access/PowerPoint)



Willingness/Ability to travel up to 20% domestically. International travel may be required


The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $200,000 - $240,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site.   #LI-DNI



Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.


Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.


Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.


At Lundbeck, we are tirelessly dedicated to restoring brain health so every person can be their best. Headquartered in Copenhagen with a U.S. home office in Deerfield, Ill., Lundbeck is the only global biopharmaceutical company focused solely on brain diseases. Our legacy in neuroscience goes back seven decades and we have a long heritage of innovation. Lundbeck has developed and commercialized some of the world’s most widely prescribed therapies for psychiatric and neurological disorders. Today, we remain uncompromisingly committed to improving the quality of life for people impacted by brain disorders. Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep and productive pipeline, and we continue to bring forward symptomatic therapies to help people live better lives, while simultaneously pursuing disease-modifying treatments.

Offices in:

  • Deerfield, IL - Lundbeck US Home Office
  • LaJolla, CA - Lundbeck La Jolla Research Center, Inc.
  • Bothell, WA - Lundbeck Seattle BioPharmaceuticals, Inc


Diversity matters, and inclusion creates powerful organizations

To ensure that we reflect the diversity of our patients and their needs, we are focused on creating the context, culture, and systems where all Lundbeck employees - no matter who and where they are - can be their authentic self and perform at their best. In practice, this means that individuals feel empowered not despite their differences but because of them. We know that people are sometimes put into boxes - some of these boxes are of our own choosing and some of these boxes are chosen for us. For this reason, Lundbeck is taking a systematic, business-led approach to D&I that looks into and breaks down these boxes. Our bold action on inclusion includes an ambitious two-year plan that enables equality of opportunity through fairness and transparency, promotes openness, tackles bias and discrimination, and fosters belonging through our unique Lundbeck culture. From the highest levels of Lundbeck to the shop floor, we are working to ensure D&I is an integrated practice and mindset.


Lundbeck offers a competitive benefits package that includes:

• Medical, dental, vision effective day 1 of employment

• Generous vacation, sick leave, holiday shut down and company paid holidays

• 401k match with immediate vesting

• Parental Leave

• Hybrid work model for office-based roles

To view more details about our Benefits, please click on the link below.

Lundbeck 2023 Benefits Summary

Sustainable Development Goals

In 2020, we based the key aspects of our sustainability strategy on the UN Sustainable Development Goals (SDGs). We found we have a significant impact on seven of the 17 Goals:

• Goal 3: Good Health and Well-being

• Goal 5: Gender Equality

• Goal 8: Decent Work and Economic Growth

• Goal 10: Reduced Inequalities

• Goal 12: Responsible Consumption and Production

• Goal 13: Climate Action

• Goal 16: Peace, Justice, and Strong Institutions

Key examples are Goal 3 that is closely linked to our corporate purpose and dedication to restore brain health and Goal 13 that drives our efforts to prepare for a zero emissions future. We will use our influence and act to promote Goals 5, 8, 12 and 16. Across our sustainability actions, we are seeking partnerships with others to enable change and maximize impact (Goal 17).


Who We Are

A highly specialized pharmaceutical company that has conducted neuroscience research for more than 70 years. We develop innovative treatments to restore brain health and transform the lives of millions of people worldwide.

What We Strive For

Global leadership in brain health. Whatever your area of specialization, you will be part of our company-wide commitment to develop and advance treatments that improve the lives of people with brain disease.

What Drives Us

A culture of innovation, collaboration, and respect. We inspire curiosity, expect integrity, and pursue our achievements through knowledge-sharing, patient engagement, and the passion to deliver our end goal.

Our Societal Commitment

We understand we carry a huge responsibility for the societies we serve, and use our knowledge and voice to raise awareness, challenge standards, and increase opportunities – for patients and each other. We are at the forefront of treatment innovation, and together we continue to make a difference to people living with brain diseases.

Our Investment in You

As one way we invest in your career, we offer our employees a competitive compensation and benefit package that matches benchmark and general market conditions in our individual business locations.

Employee Satisfaction

The success of our strategy, “Expand and Invest to Grow Lundbeck” hinges on our combined competencies – and competence hinges on highly qualified and motivated employees. Our Employee Satisfaction Survey (ESS) gives us the pulse on employee motivation by asking about key elements in our work lives including management, work climate and development opportunities. We follow up on the ESS with concrete initiatives aimed at maintaining our focus on our unique workplace culture and providing personalized and aligned development opportunities for our employees.


Our Beliefs

• Patient-driven We put patients at the center of our fight for health and human dignity.

• Courageous We dare to confront unsolved healthcare challenges.

• Ambitious We set high expectations for ourselves because people in need have high expectations of us.

• Passionate We persist in developing life-changing therapies because life should not be interrupted by brain disease.

• Responsible We act with respect and integrity in everything we do



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Company info
6 Parkway North
United States

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