Director Omnichannel Marketing - Remote Opportunity

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

Remote Opportunity - Open to candidates anywhere in the greater United States

POSITION SUMMARY:

The Director, Omnichannel Marketing will be responsible for working within all areas with omnichannel customer engagement to ensure strategy and execution is built on data-driven approaches by leveraging advanced analytics & digital analytics solutions to optimize customer experience for portfolio of Lundbeck brands. This individual will be an integral partner to the commercial organization and the liaison for omnichannel needs.  Working closely with cross functional partners in the commercial organization, this individual will interpret AI/ML analytics into meaningful and actionable insights and provide guidance on digital operation for the commercial organization.

ESSENTIAL FUNCTIONS:

• Works directly with the marketing team, Commercial Innovation and Solutions, and Data and Analytics as strategic advisor by partnering on omnichannel strategies and tactics orchestration to drive brand growth.
• Effectively communicates the “omnichannel story” – educates on the optimal approaches and considerations and challenges the current thinking to drive digital transformation for the organization.
• Brings strategic storytelling and strong collaboration to develop and define customer-centric communication strategy and drive customer engagement.
• Brings “hand-on” partnership generating omnichannel insights and uncovering gaps/opportunities in the cross-functional team structured with both internal and external partners.
• Partners with cross functional teams and Business Units to actively influence tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, VAE, etc.)
• Provides subject matter expertise to IT and Data team to shape omnichannel technology strategy.
• Engages with portfolio of Lundbeck brands on establishing omnichannel measurement frameworks, working with the team on Omnichannel KPI development, tracking and diagnostics.
• Establishes clear governance and operating model for analytics enabled omnichannel engagement across the organization.
• Oversee the management of agency/vendor partners and manage the budget in support of Omnichannel projects (internal and alliance/co-promote)

REQUIRED EDUCATION, EXPERIENCE, and SKILLS: 

• Accredited Bachelor’s degree
• Strong expertise in digital media, multichannel/omnichannel marketing and customer analytics
• 8+ years of relevant experience in analytics, marketing, technology, or digital operations, with experience in consulting/consulting-type of activities with strong commercial experiences in marketing, sales, operations, IT & Data
• Experience in generating insights from digital customer engagement data across all media channels, including offline/online TV, website, paid medial, social media and eMail
• Excellent analytical and strategic thinking, with ability to connect the dots to understand all the interdependency and big picture and translate strategy and analysis to a tactical, executable solutions
• Excellent oral and written communication skills, demonstrated through presentation and with the ability to simplify complex matters and communicate with all levels of an organization.
• Excellent interpersonal skills –ability to collaborate effectively in a team and build strong relationships with stakeholders in a cross-functional matrixed environment and manage expectations
• Familiarity of web technology/platform and IT processes.  Communicates and collaborates effectively with IT and/or highly-technical team
• Must be a strong critical thinker and problem solver, who is innovative, organized, detail-oriented, proactive, creative, and analytical
• Ability to develop strategies to shape the future and challenge status quo
• Ability to thrive in a fast-paced growth environment (sense of urgency, adaptable, champion of change) is required

PREFERRED EDUCATION, EXPERIENCE, and SKILLS: 

• Accredited Master’s Degree in Economics, Applied Mathematics, Statistics, Sociology, or other related fields with a strong emphasis in quantitative methods
• Knowledge of pharmaceutical data (e.g., retail/ non-retail, distribution, specialty pharmacy, payer, promotional & marketing data, longitudinal patient-level data) both for traditional pharmacy products as well as medical products
• Experience with Omnichannel marketing principles and strategies, as well as channel development, preferably on pharma accounts
• Experience in marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
• Experience with pharmaceutical launches and commercialization of pharmaceutical products
• Expertise with Google Analytics, AB testing platforms, VEEVA SFMC and social media analytics/reporting (incl. proficiency in A/B testing, multivariate testing)
• Understanding of Promomats (ability to track status/flow of jobs) and modular content capabilities
• Proficiency in MS Office (Excel/Access/PowerPoint)

TRAVEL:

Willingness/Ability to travel up to 20% domestically. International travel may be required

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $200,000 - $240,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site.   #LI-DNI

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.