About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.
AbbVie Patient Services Associate Director – Enterprise Marketing
The AbbVie Patient Services Associate Director – Enterprise Marketing is responsible for designing, developing, and implementing strategies for AbbVie Patient Services portfolio of patient support brands. Strong leadership and ability to work across a complex matrix are required.
This role has direct reports and must demonstrate the ability to influence and lead cross-functionally to successfully drive the business. The candidate must be able to operate in a fast-paced environment with high expectations and a customer focus that drives the need for quality deliverables and performance.
This individual will report to the Director, APS Enterprise Marketing.
Key Responsibilities Include (may shift based on business needs):
Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Social teams to develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives
Deliver service innovation through oversight of department trends monitoring initiatives and activate pilots against prioritized focus areas
Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform Salesforce, Adobe, Veeva, and Five9 platform enhancements, integration solutions, and service innovations.
Responsible for overall enterprise marketing budget while identifying efficiencies/synergies where possible to maximize resources.
Lead APS Marketing Annual Planning Process and collaborate with business partners to ensure pull through across portfolio
Partner with Marketing Business Insights and Analytics (MABI) team to 1) develop annual above brand learning plan 2) evaluate and report the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brands
Partner with internal technology and development teams to determine feasibility of new capabilities and ownership of above brand pilots
Enterprise above brand lead for AbbVie’s industry leading Complete program
Partner with APS Enterprise Strategy on annual and long-range planning efforts to ensure organization is future fit
Manage a team of marketing managers, prioritizing investment of time in their growth and development.
Required knowledge, skills and abilities
Ability to understand, analyze and synthesize complex business and technology challenges and translate into creative solutions
An intellectual curiosity for emerging trends and new technologies, combined with a passion to drive the research, experimentation, implementation and adoption
Think “outside-of-the-box” attitude and ability to demonstrate agility
Ability to build strong working relationships across stakeholders at all levels throughout the organization.
Advanced degree or previous marketing leadership experience required.
8+ years of consumer and digital/direct marketing experience with the ideal candidate having some previous Pharma or customer innovation experience
Demonstrated ability to manage brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
Strong background in customer, patient, or HCP service and retention strategies.
Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
Experience managing omnichannel campaigns on Saleforce Marketing Cloud, Adobe Experience Manager – or similar platforms.
Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
Demonstrated experience leading marketers and cross-functional teams.
Excellent communication (oral, written, and presentation) and interpersonal skills.
Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Previous cross franchise/cross channel marketing experience preferred
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.