Associate Director, Global Marketing Consumer, COVID19

The Role

Are you a biotech marketer, who has always asked, why does every pharma brand look and act the same way? Have you been looking for a place to do things differently? Do you love a fast pace and get excited with the idea of launching products and a mRNA platform with a company with exponential growth? Consider joining the Moderna Commercial team where we are changing the future of medicine. Located in Cambridge, MA corporate headquarters, the Associate Director, Global Marketing Consumer, COVID-19 will take responsibility and ownership for developing and executing the Global Consumer brand plan for Modernas COVID-19 Franchise.

Spikevax Bivalent is a truly groundbreaking product. Moderna launched Spikevax to the globe and continues to be seen as a leader in vaccine development in response to the COVID-19 pandemic. In this role, you will be joining Moderna at a critical time for Moderna and the COVID pipeline. As the pandemic and vaccines evolve, this role, within Modernas newly chartered Vaccines commercial organization, will be responsible for preparing and executing best in class global brand plans, manage launch excellence, develop digital strategies and tactics as well as work closely with the markets throughout the globe.

Heres What Youll Do

• Refine and lead the global consumer marketing strategy for the COVID-19 vaccines using your experience in local markets to help scale Global Strategy. Includes: market development, brand value and differentiation, launch planning, pre-launch and launch execution

• Leverage customer insights, segmentation, personas and consumer journey work to develop best in class engagement plan for the Moderna COVID Franchise.

• Bring a deep understanding and data-driven point of view of digital, including owned and paid media, content partnerships and how to navigate the complex system of advertising

• Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development. Youll work with a multitude of internal and external stakeholders to drive a smooth and successful product launch(s)

• Bring your relentless drive and ambition for excellence to assess and define the key consumer value drivers, brand narrative, and consumer go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and consumers

• Deliver best-practice project management oversight for all market defining and launch activities.

• Be a key player in building Modernas Vaccines commercial organization, in partnership with a newly forming team that will blaze trails in brand new markets and grow Moderna at an accelerated pace

• Comply with corporate policies and procedures as well as all applicable healthcare laws and regulations

• Work closely with Regional / Country Marketing and Commercial leaders to translate the global marketing strategy in operational regional/ local plans where relevant

Heres What Youll Need (Minimum Qualifications)

• Bachelors Degree required

• 8+ years of experience within consumer marketing (either global or local), sales, or market access, with a successful track record leading market-launch brand strategies and brand teams in new and/or emerging markets

• Experience implementing tactical marketing, including using novel digital methods to activate and engage with targeted consumers and motivate them to achieved desired objectives

• Experience in developing and leading complex consumer pre-launch and launch stage marketing plans, with prior vaccine product and/or consumer product marketing experience highly desired

• Experience in the pharma industry and MLR review process will be important for the fast pace of COVID Commercialization and evolving respiratory vaccines landscape

Heres What Youll Need (Preferred Qualifications)

• Vaccines experience a plus

• MBA or advanced degree preferred

• Ability to collaborate among a range of key areas (marketing, field team, communications, promotion, physician, trade and consumer channels, pricing and contracting, and/or government payers) with public policy experience desirable

• A high degree of digital fluency, and a deep understanding with proven success, using digital strategies and tactics to analyze market and consumer segments and identify target consumer personas

• The preferred candidate will have demonstrated success executing launch marketing plans that were innovative and game changing, and that established the market standard for the therapeutic area, brand segment, or disease

• The individual needs to demonstrate a competitive spirit and resiliency to take on giants in what will be a highly competitive race to commercialize the new mRNA Platform in vaccines

• Intense sense of urgency, curiosity, and ambition to excel and build something from the ground up, navigating all the requisite ambiguity and complexity that comes with writing the rulebook while executing in real time

• Excellent communication, presentation, collaboration and influencing skills across internal and external stakeholders

• Strong ability to work independently or as part of a team with the ability to self-motivate and get things done in a fast-paced environment

• A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

• Highly competitive and inclusive medical, dental and vision coverage options
• Flexible Spending Accounts for medical expenses and dependent care expenses
• Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
• Family care benefits, including subsidized back-up care options and on-demand tutoring
• Free premium access to fitness, nutrition, and mindfulness classes
• Exclusive preferred pricing on Peloton fitness equipment
• Adoption and family-planning benefits
• Dedicated care coordination support for our LGBTQ+ community
• Generous paid time off, including:
  Vacation, sick time and holidays
  Volunteer time to participate within your community
  Discretionary year-end shutdown
  Paid sabbatical after 5 years; every 3 years thereafter
• Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
• 401k match and Financial Planning tools
• Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
• Complimentary concierge service including home services research, travel booking, and entertainment requests
• Free parking or subsidized commuter passes
• Location-specific perks and extras!

About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, theinfrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.

By living our mission, values, and mindsets every day, our peopleare the driving force behind our scientific progress and our culture.Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.

We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.

If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!

Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. Were focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the Talent Acquisition Partner or contact the Accommodations team at leavesandaccommodations@modernatx.com. (EEO/AAP Employer)

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