HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.
Marketing Sr Manager, Bone Health, HCP Multichannel (US Remote)
Osteoporosis affects nearly 13 million people of all genders in the U.S. who are at risk of fracture, but as of 2022 only ~25% of affected individuals are treated despite a population that is growing older. Although osteoporosis has several generic options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia, launched in 2010, and EVENITY, launched in 2019. Already 13 years in market, Prolia continues to deliver strong double-digit growth year on year and has a goal to treat 1.5 million patients in 2023 in the US - nearly half of patients whom Amgen serves worldwide across any therapeutic category. EVENITY aims to treat 75K patients showing a very positive growth trajectory. Given Amgens long-run play in this category, this franchise plays a particularly strategic role in delivering short- and long-term growth for Amgen.Live
What you will do
Lets do this. Lets change the world! In this vital position the Senior Manager will play a meaningful role in the growth trajectory of an Amgen priority business - the Bone Health franchise - leading a variety of cutting-edge digital/omnichannel innovation initiatives at the forefront of Amgens future-focus to deliver on the customer centric vision. As the health care provider (HCP) digital marketing and ecosystem lead, this Senior Manager will be responsible for architecting segmentation and targeting strategies within our media environment that enable brand objectives; helping to build our platform innovation opportunities; and overseeing development of all creative assets. This position will also have accountability for a sizeable media investment that drives significant return. To that end, this position will impart strategic thought, leadership, cross-functional collaboration, and employ a customer-first mindset. This position will also involve close collaboration with the Marketing Excellence team to build annual strategies and ongoing opportunities.
Specific responsibilities will include:
Lead overarching HCP media strategy and execution to ensure that brand/business objectives are met
Identify appropriate message, sequence, channel and target customer for branded and unbranded messaging
Orchestrate content within multiple channels including Search, Custom Programs, Programmatic and Social Media
Overall accountability for breakthrough digital creative assets, from brief to launch, including content mapping to ensure that creative delivers against the channel/placement
Lead the development of media plans and, in partnership with the media agency, ensure that media is continually optimized
Develop and track the measurement of key metrics for the media mix, HCP engagement, and advertising effectiveness in collaboration with the internal media team
Build upon the existing franchise technological roadmap, in partnership with internal and external stakeholders, to ensure the best possible customer experience
Lead annual brand/tactical planning cycles for HCP digital marketing, including identification of innovation and test and learn opportunities
Collaborate with other key team members, including DTI, Commercial Data and Analytics, Marketing Operations, and Peer to Peer to ensure that synergies are captured
Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
Lead several agency relationships, including media and creative agency of record
Domestic travel up to 20%.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The creative professional we seek is a collaborative partner with these qualifications.Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationPreferred Qualifications:
Knowledge and experience with web, mobile, internet, social media and healthcare technologies
Experience working with media agencies and channel partners to build and optimize effective media plans
Critical thinker with ability to challenge status quo
Demonstrated strength in analytics to translate data into insights and indicated actions
Experience working with advertising agencies to develop and produce engaging creative
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Ability to exercise strong judgment and live up to the highest ethical standards
Excellent communication skills and self-awareness
Ability to build productive partnerships and collaborate effectively in a matrix organization
Experience in HCP marketing, preferably within pharmaceuticals
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
The annual base salary range for this opportunity in the U.S. is $140,752 - $171,525.
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
for a career that defies imagination
Objects in your future are closer than they appear. Join us.careers.amgen.com
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancers, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.