Associate Director-Consumer 1st Party Data Strategy, Lilly USA Commercial Analytics

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview:

Consumer Consultant:  Responsible for providing the vision, direction, and leadership for 1st party data strategy for new Lilly platforms to enable value creation & enable privacy by design principles in operations.  As new consumer platform executions continue to emerge this person will manage and develop key business process & requirements to enable privacy by design data models, value generating analytics needs and to continue to bring in best in class approaches to approved utilization of 1st party data across the Lilly ecosystem.  All team members will develop a deep understanding of various US Consumer 1st party data sources, and create processes to analyze and communicate key outputs to decision makers. The Consultant-Commercial Analytics will be a key contributor to the integrating and coordinating of analytics and data throughout Lilly USA. 

Responsibilities:

• Develop understanding of Lilly 1st party platform consumer strategies, key decision points, and specific analytic needs

• Explore & analyze requisite data to create requirements & analyses architypes to answer business questions & enable value generation use cases. 

• Design and Implement ROI, attribution and other analyses to optimize investments for consumer 1st party platforms.

• Ensure analytic outputs are translated into actionable business insights in relevant channels

• Lead design and execution of 1st party priorities/learning agenda’s including integration into audience design, behavioral journeys, experience insights and more.

• Identify and prioritize capability investments / data needs to achieve Commercial Analytics' and US Affiliate’s consumer goals

• Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)

• Ensure compliance with all privacy and contractual obligations related to the use of data

• Other Key Initiatives / Special Projects as needed

Basic Requirements:

• Bachelor’s Degree in Business Administration, Finance, Marketing, or Mathematics or Bachelor's Degree with relevant consumer analytics experience

• At least 5 years of consumer industry experience

• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Preferences:

• MBA (or equivalent experience)

• Experience with 1st & 3rd party data sources including:  DMP, DSP, CRM, Google Analytics, Facebook, log files, etc.

• Experience with Statistical Modeling Techniques

• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools

• Experience with Tableau or other data visualization tools

• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization

• Consumer media/optimization consulting

• Previous successful Consumer, Finance, Business Operations, or other Analytics experience

• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment

• Experience designing permissioned 1st party data use cases & platform integrations leveraging CCPA & CPRA requirements. 

• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail

• High level of motivation and a strong desire to find creative solutions to challenging situations

• Proficiency in Excel, Word, and PowerPoint

Additional Information:

• 10-20% travel depending on business need

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law). 

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