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Director, Brand Strategy and HCP Promotion

Lexington, Massachusetts
Start date
May 29, 2023

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Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
Genetown, Best Places to Work

Job Details

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:

Join Takeda as a Director, Brand Strategy and HCP Promotion where you will lead the strategic development and tactical execution of HCP personal promotion plans. As a part of the GI Business Unit (GIBU) Franchise Team, you will report into the Sr. Director of Brand Strategy and Provider Marketing and will lead a team to develop and execute the HCP promotion (personal and non-personal) plan leveraging digital, data, and technology while coordinating across other Marketing verticals. Importantly, you will be an integral member of a high-performing team with a passion for supporting people living with Ulcerative Colitis (UC) and Crohn’s Disease (CD).

How you will contribute:
  • Coordinate Brand Planning process for team from situational analysis through executive leadership review. Own the HCP customer promotional strategy, and continuously drive development and execution of effective programs across specific segments that can differentially drive performance.

  • Support LCM programming by owning key workstreams or special projects as needed during the planning process. Incorporate LCM launch communications and creative into the current set of brand communications for a smooth and synergistic transition to our customers.

  • Partner closely with launch team to lead HCP team to ensure strong launch messaging and creative development and execution.

  • In an increasingly changing environment, lead competitive readiness work to ensure the Brand Team is proactively preparing across all functions and coordinating with the Global Brand Team.

  • Effectively lead and develop team of direct reports and outside agencies to meet expected project objectives and drive accountability to agreed upon standards.

  • Remain current with customer, IBD treatment options and landscape activities to contribute insights and perspectives to the broader team and brand plan.

Minimum Requirements/Qualifications:
  • Bachelor’s degree

  • 10+ years experience with increasing responsibilities in sales, marketing or related function in pharmaceutical or healthcare industry

  • 5+ years leading a team with increasing responsibilities. Ability to set priorities and demonstrate leaderships traits

  • Deep understanding and proven experience in the effective engagement of HCPs leveraging all channels

  • Experience in developing marketing strategy and aligned tactical plans with an ability to effectively communicate ideas to internal partners and external agencies.

  • Ability to understand and effectively and compliantly communicate scientific / medical concepts of drug products to key external audiences

  • Experience leveraging data and analytics to distill insights and drive data-based decision making. Strong financial acumen with experience in managing large budgets

  • Demonstrated ability to translate strategy into action; excellent analytical skills and an ability to communicate complex issues in a simple way and to orchestrate plans to resolve issues and mitigate risks

  • Exhibit knowledge of, and adhere to, all applicable healthcare laws and regulations, industry practices and company policies related to pharmaceutical marketing and promotion

  • Experience in Specialty and/or Immunology therapeutic area preferred

  • Proven track record in specialty markets and experience with product life cycle management is desirable

Travel Requirements:
  • Requires approximately 20% travel driven by business needs. Includes willingness to travel to various internal and external meetings and field visits which will include some overnight stays. Some weekend and/or international travel may be required

What Takeda can offer you:
  • Comprehensive Healthcare: Medical, Dental, and Vision

  • Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs and company match of charitable contributions

  • Family Planning Support

  • Flexible Work Paths

  • Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.


Lexington, MA

Worker Type


Worker Sub-Type


Time Type

Full time


Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people’s lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.

For more information, visit

Stock Symbol: TAK

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650 East Kendall Street
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